Tips & Tools to help you make the most of the mobile and social Web

Often tourism operators are slow to adopt new technologies. But this wait and see attitude can leave the needs of the traveler behind. Like the downhill racers waiting at the gate for the start of their race, we should all recall the starters commands from the Olympics just prior to racing from the gate on the snowboard cross race – “Attention!”

This is especially true now, with regard to how travelers are using their phones to find and use destination travel information, find restaurants, book and manage travel and even Pay for travel.

With the launch of Zoompass, soon more folks will be asking to conduct their transactions instantly, using their mobile phone.
Tourism operators need to stay alert and pay attention to new opportunities to make payment easy for their clients. Remember, the easier it is for your client to pay, the more they will buy.

Sometimes it feels as if technology is leading us down a scary fast dangerous route. As with all emerging technologies, it is prudent to wait to see which technologies are going to be broadly adopted, but once that tipping point is reached and a winner emerges (ie: paypal for online payments), there is no reason to wait. If you are paying attention, you’ll zoom past your competitors to the front of the pack.

Photo credit: http://www.flickr.com/photos/sookie/4372967693

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