E-Marketing Workshops
Tourism Keys Internet Marketing Training for CVB’s, DMO’s and Tourism Marketing Associations and their members
Recent adaptation of Tourism Keys training workshops has revealed a highly effective strategy for helping businesses in your region achieve their business goals using the Internet.
The ideal training schedule includes:
- 60 Minute Wake-up call: In person presentation to get your membership excited about the Impact of the Web on selling travel. (extremely limited availability)
- 2 Hour WordPress.com Webinar: Empower businesses in your region access to free instant publishing of Web content. This Webinar starts with a short introduction to why businesses need to invest time instead of money on Web marketing. The Web-based training reduces costs by giving members access to training from their own home or business location (high speed Internet access req’d).
- 2 Day Hands-on Training at your Location: Ideally this event is scheduled about 4 weeks after the 2 hour Webinar.
- Online Training Resources: Access to comprehensive training resources at http://TourismKeys.Wetpaint.com and scheduled Webinars over 6 months help businesses stay on the wave of emerging opportunities.
- 6 Months of follow-up support: Members may benefit from one-on-one follow-up support with the use of one or more Web marketing tools. As well, businesses may benefit from strategic planning / coaching sessions.
Two day on-site hands-on training:
A key outcome of this training is to expose attendees to a comprehensive online resource that they can access after the event. Since free and almost free resources and ever-emerging new technologies will continue to shift the Internet landscape, members are introduced to online resources including blog, podcast and online training program tailored to meet the needs of the tourism / travel industry
Skills required of attendees: “Can you send email?”
Type of business: A wide range of businesses have benefited from this Internet Marketing Training. Content and experience is most relevant for those who see themselves in the tourism industry, but all sorts of businesses have benefited from this training including recent attendees in Brantford, Ontario: nutritionist, massage therapist, car sales, lawyers, manufacturers, retail, event venue . .
- State of the Web: Understanding the importance of the social and mobile “Here and Now” Web on my business?
- Cluster Marketing: Why working together works! Partnerships and Collaboration are essential to the success of your business and your region.
- Understanding the Needs and Opportunities of Niche Markets.
- Keyword Phrases: learn five places to find keywords and create keyword combintations.
- Web page 101: focusing on the three most important core elements and how to make yours stand out and produce results: Calls to Action, Headlines, Images.
- WordPress Basics: How personal publishing means you can have a complete rich Web presence for an annual cost roughly equivalent to the cost of a good lunch.
- Newsletters and Blog Feeds: using them to to enhance your relationships with your ideal guests.- how and why you must use them.
- Reputation Management: What others are saying about your business matters way more than what you have to say! Encouraging your guests to share their stories and monitoring your reputation.
- Social Marketing: How and Why Facebook may be your best marketing tool.
- Twitter: if you aren’t using it, you don’t understand its potential.
- Multimedia: photos, audio and video tools including Podcasting, Using Image Libraries like Flickr and Picasa, Posting Video online.
- SEO (Search Engine Optimization) and SEM (Search Engine Marketing): Getting “the right” new visitors to your Web site.
- Advanced WordPress: How to embed almost anything into your Web site including: Photos, Audio, Video, Multimedia, slide shows, documents & magazine style elements, maps.
Want to get a sense of Todd’s style – have a gander at:
- TourismKeys.Wetpaint.com Internet Marketing Training Materials
- Tourism Keys Blog and Podcast
- Follow Todd on Twitter – @toddlucier
- Recent presentation by Todd on Ustream.tv.
Consider an Internet Marketing workshop for your region that focuses on enhancing your community/cluster tourism Web presence or grows capacity of individual businesses.
{ 5 comments… read them below or add one }
This is a very big deal to the Internet marketingin tourism is more than just having an up-to-date Web page. There are dozens of ways to drop text, photography, audio, video content across the Internet
Converting visitors, especially for luxury tourism very often requires the telephone, which makes it very difficult to find good affiliates. Although some companies are experimenting with such call based affiliate/performance based marketing it is far from being successful solved. The whole process relies to much on mutual trust, which can become tricky as numbers grow. That would be a challenge – but i guess that goes a bit beyond a workshop covering also the 101 to start with
I have always had a great admiration for any facilitator who runs a good workshop. In my view, there are average, good and excellent workshops; if you’re lucky you occasionally get to be on one that is excellent!
Well, the one run by Todd Lucier and his remarkably talented daughter, Natalie, for the TIANS masterclass series, in Port hawkesbury, Nova Scotia, was definitely one worth travelling to.
Those who were fortunate enough to have enrolled for the two day workshop were treated to a tightly packed agenda filled with nuggets on e-marketing, any one of which you would have been happy to have attended the workshop for.
It wasn’t just the cutting edge marketing theory, grounded in Todd’s own practical experience as an adventure tourism operator that was so valuable, but also the hands-on creative time. A small sample of what I achieved included creating wordpress blogs, slide shows to embed in our blog /website, and even an “animated video” clip which is now posted on Youtube: http://www.youtube.com/emeasures
The workshop was also an opportunity to explore various multimedia strategies to enhance our websites. Time was devoted to understanding new strategies for cluster and niche marketing.
Asked at the end of the workshop which part of the workshop I would return home and utilize, I was momentarily stumped for an answer. With so much to choose from it seemed difficult to isolate what might be most relevant for my business. After two days though I can now confidently answer Todd, with the words, “everything!” I have discovered that I am completely addicted to all the multimedia functions he taught us! Thanks too to Natalie for her patient assistance with our early efforts.
Internet marketing must not be considered an exact science. Although there are some rough guide lines, internet is an entity that changes continuously, it has trends and moods that have to be exploited. SEO and affiliate marketing programs will ensure some visibility on the internet but social networking sites must not be forgotten.
This workshop will explore the e-marketing process in detail and demonstrate how the lessons of good practice might be applied within your institution and …