Over the past few months I’ve been producing a weekly rant on a variety of subjects under the title – This Week in Tourism. Helping tourism operators achieve high levels of consumer satisfaction by providing rich web-based marketing experiences and providing above average customer service is the focus of these 140 second videos.
Over the past five months, I’ve produced a video each Friday. However twice in the past four weeks I’ve not uploaded TWIT.
Here’s why…. they were good enough, but not really really good.
The messages were great, the audio was great, but personally I was unhappy with the camera work on one of the videos, in another I was unhappy with my temperment – too calm! and in one other case recently, the length of the piece was not consistent with my objective to keep the videos under three minutes long (it was over four minutes!).
As a result, I held them back and didn’t link to the This Week in Tourism Videos.
I know a lot of bloggers and podcasters focus on keeping a schedule and sticking to it. Sometimes, when quality is lacking, I think it’s better to hold back the content and try to cover it another time, with a better, more polished presentation that is up to the standards I set for myself.
I’m sure some folks in the audience look forward to a weekly dose of inspiration and miss it when I don’t publish. But I’d rather have you miss me than give you something that is not quite up to snuff and perhaps risk losing a fan. At the end of the day, I hope to not disappoint, but thought I’d take a few minutes to explain.
What do you think, is good enough, good enough, or should we be focusing on just releasing our best stuff as tourism businesses and communities? Do you have quality control standards? Who’s responsibility is it to keep the standards high in your organization?
