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The timeline required to develop new tourism experiences can be very short utilizing the internet - one Ontario tourism operator successfully brought a new experience to market with sell-out results in only 3 weeks during the SARS year! |
he Web presence of a tourism business includes a variety of tools beyond the Web site. The tools presented at Tourism Keys workshops and throughout these tutorials will assist tourism businesses in making use of the very powerful, immediate, and far-reaching Internet as a core component of their marketing and customer relationship management strategy. Formula for Success on the web: appealing tourism services + well designed web site + the right web traffic + customer relationship management plan = e- business success. Tourism businesses that stand to benefit the most from Tourism Keys are those that could best be called "Learning Organizations", where there is a capacity and interest in enhancing business by making changes. We hope you review these tutorials in preparation for your workshop and refer to them afterwards as you begin your journey with us on the World Wide Web. Disclaimer: Specific companies referred to in the tutorials are not endorsed but used for illustration purposes.
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This workshop is offered under the Strategic Tourism Development and Marketing Partnership for Northern Ontario, jointly funded by Industry Canada / FedNor, the Northern Ontario Heritage Fund Corporation and the Ontario Tourism Marketing Corporation. Administrative support has been provided by Rainbow Country Travel Association. |
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