by Todd Lucier on December 17, 2009
The new Autoshare feature on Youtube makes it easy to let your Facebook Friends and Twitter followers to see your actions.
Choose the actions you want to share with your community and Youtube will automatically share your activities with your social network(s).
This could be a really useful way to automatically update your social networks when you produce a new video, comment on a video associated with your travel region or business interest or even rate a video.
Youtube Autoshare: Just one more way social networks are becoming more and more interconnected.
by Todd Lucier on September 9, 2009
Apple announces iPod Nano and iTunes Upgrades
Apple transformed the marketing of tourism when the iPhone became the connected device of choice among digital travelers. Today, Apple announced a number of new enhancements to iTunes and their most importantly the Apple iPod nano music device.
iPod Nano – Video
iPod Nano, the small little music player that fits into the smallest of Christmas stockings will bring video into the hands of everyone. Last year I wrote about how the Flip Video camera could be an important tool for getting video to market your tourism business.
The current Flip Video has 4 gigabytes of memory.
The new iPod nano will record video on a flash drive with up to 16 gigabytes for less than $200!
Couple that with a device that is syncs with your computer via iTunes and has one click upload to Youtube capability and you are making it easier than ever for anyone to create and share video.
The device will clearly be marketed to youth – it has no still camera capability, nevertheless, there are important implications for travel and tourism businesses.
With Video on iPod Nano, Video will be Ubiquitous
91% of people who have cell phones have them with them within arms reach 24 hours a day. Stats aren’t available on how in-touch people are with their Flip Video camera, but its a safe bet that they have their portable music player a lot closer, a lot more often (most are iPods of course).
What that means: It will be as convenient for iPod nano owners to shoot video as it is for cell phone users to make phone calls.
Get it?
iPod Nano spurs questions for Tourism
iPod Nano announcement means it’s time for a few important questions the tourism industry needs to start thinking about (if you aren’t already):
- How are you going to encourage your guests to share video that inspires other travelers?
- How are you going to monitor social media for video representation of your region, property or experience?
- How can you include the needs of digitally connected travelers to make sharing of content easier? Think wifi and power needs. (Please tell me you are still not charging for wifi access?)
What questions come to mind for your region or business?
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