It should be no secret to people that we are moving to a more mobile, more universally available internet. People are expecting to be able to access your information on a variety of different devices. While many of the newer web-enabled phones and devices can show your existing Web site and provide a browsing experience, the interface and screen shape and size isn’t quite what your Web designer had in mind when your site was first published.

“In the land of mobile Web site development, who else should be leading edge with content development and design, but the travel and tourism industry” ~ todd lucier

New services like Jag.ag have a user-friendly interface that lets anyone create a mobile version of their Web site using drag and drop technology. The service doesn’t use your existing site, but instead allows you to create a new – ready for the “en-route digital traveler” web site. Consider what your visitor wants to know, while they are travelling to visit you and provide access to en-route relevant content!

Mobile Web site design ideas

In the near future, your tourism business should look to provide the en-route digital traveler with content such as:

• phone number – how can your guests contact you if they are delayed.
• map, driving directions, and traffic - include your address and a map link.
• weather
• streaming audio – entertaining behind the scenes audio visit with your team, educational info on your area, enticing background information.
• current news feed – access to recent blog posts, photos or twitter tweets.

Free Mobile Web site provider Jag.ag is drag and drop WSYWIG

Other technologies like Mofuse, Infogin or Momac can help transport your existing web site design to mobile web site, but, forward thinking tourism businesses need to rethink how we display the Web on phones and portable devices with a custom mobile design. Jag.ag and other services like Zinadoo or Wirenode can help you get a portable “mobile traveller ready” web presence up and online in minutes.

While some online publishing forums like WordPress have plug-ins that automatically format content for iPhone, it is best to think about your mobile Web site as a completely distinct marketing opportunity, with a completely distinct format and content designed specifically to meet the needs of the en-route digital traveler.

When you are travelling to an unknown destination, what kind of content would you like to access en-route?

If you represent the digital marketing of your destination, how can you get cutting edge mobile optimized content onto your blog or Web site.