Tourism Keys SlideCast presentation (morning day 2) at the Gros Morne Institute for Sustainable Tourism in Rocky Harbour, NFLD, February 20, 2009.

Learn how tourism businesses, dmo’s use the Four Key Elements of a Web page to produce results:

• Contact Info
• Headline
• Great Photos
• Calls to Action

This slideshare features an audio track (36 min).
Click the next button to advance the audio and slide.

The discussion starts with a few questions from conference participants who have been creating Facebook pages for their businesses and discovering Twitter.

Following the Slide Show, review a few Web pages of other businesses and make notes on what you like and enhancements you would suggest. Ask others to review your Web page and offer similar suggestions.

1,2,3 your way to new leads

ResponsibleTravel.com shows how the three most important Web page design elements are best used to promote tourism and travel experiences online.

1. A great headline. Go ahead, make a bold promise you can deliver on.
2. A clear call to action – Tell ‘em what you really really want them to do!
3. A great image – Remember the four keys: models, location, cues of activity, mood/emotion!

It’s that simple.  Look at your Web page and see how much of your screen is dedicated to these three most important web page elements.  To make your travel / tourism Web page work better for you, devote more space to these three elements!.

Have a great long weekend!