On this version of the Tourism Keys podcast @Todd Lucier chats with @Chris Brogan about blogging tourism.
Ideas Chris Brogan and I discussed:
- Why blogging is good for getting your content more views.
- Bloggers and other content producers have link equity and audiences that can generate views for your social media.
- Blogging with two perspectives in mind: producing content from inside your community on a shared tourism blog in an ongoing focused way, and earning blog content from visiting bloggers who share an outside perspective on your travel region.
- How can the tourism industry engage podcasters, bloggers, video producers and photographers to work with tourism industry?
- How OMGPittsburgh got started as a way to let the city speak for itself.
- What about the economic relationship between bloggers and tourism businesses? How to provide incentive for visiting bloggers to write about your region may be less expensive than you think.
- Other types of economic relationships: be pay per post, gaining exposure for content, ie: creating a multimedia audio or video tour and getting thousands of views.
- Why social media agencies provide valuable resource of Web 2.0 content production. Where to find them? Local agencies and larger agencies can provide different types of value.
- What metrics matter?
- Chris talks about fishing where the fish are. Have a gander at this post on crosswalks and designing Web pages to understand how niche content can put your content in front of people that matter.
- Why niche, narrowcasting content can produce higher revenue for your tourism business or region.
Learn more about Chris Brogan at http://www.chrisbrogan.com.
- Podcamp Toronto: February 23-24, 2009 http://podcamptoronto.pbwiki.com/
- Podcamp Halifax: January 25, 2009 http://podcamphalifax.ca/
- Try out Twitter at http://www.twitter.com to find people engaged in social media including @Todd Lucier and @Chris Brogan.
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