Yesterday’s post, Mastering Four types of Social Communications on the Web introduced listening, responding, communicating and engaging as the four types of social communications on the Web.
Take a good look at the success your organization is having with each type of social media. If you are not doing a good job in one or more of these areas, you may need to distribute the task of social media marketing across a number of business units or staff.
DMO’s and larger tourism organizations may require dedicated teams for managing different types of social communications
Content Monitoring team:
- listeners and responders who know where your content is and can have personal relationships with guests and potential guests. This team is aware of the conversations taking place and is dedicated to enhancing the visibility of your organization in places where relevant conversations are taking place.
Production and Distribution team:
- communicating and engaging with fans and guests, this team’s core responsibility is producing original content featuring your host team, facility and even your guests. Engaging with your fans and guests means taking advantage of opportunities for entertainment, education, enticement producing blog posts, images, audio and video and distributing this content in blog posts, photolibraries, podcasts, and making the content available across social networks.
Success in the social Web demands giving equal attention to all four types of social media. Think about how to give your team unique areas of responsibility to maximize the ROI of your social marketing efforts. Bring your team together regularly to bring all members up to speed with the successes and challenges being faced within your organization.
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