by Todd Lucier on April 2, 2009
I caught up with Grant Lawrence (@grantlcbcr3) at the Canadian Blast opening night at SxSW.
After chatting about CBC Radio 3′s contest to determine the best live performance venue in Canada and the role that social media played in the strategy of the winning venue – Phog Lounge in Windsor, Ontario (owned by my brother Tom!), I interviewed Grant about the value of social media.
Shout out out out out is playing live so it’s a loud podcast, but if you can handle the tunes, you’ll garner a few good insights on the value of social media.
The Importance of Social Media for Canadian Artists
- hooking fans with your personality
- personal connections with the artists – giving the public the inside track.
- reach more and more people who will be curious about your music
- its not about giving up privacy, its about marketing
- three keys to Twitter according to Grant: personal, connection, inside
- focusing a lot of information in just a few characters.
by Todd Lucier on March 28, 2009
Travel Bloggers: How to Connect
Another valuable conversation at SxSW with Roger Wade (@whygo)of the Bootsnall Travel Network and Shannon Hurst Lane (@cajun_mama), one of The Traveling Mamas who write about travel on the Web.
- Providing tips and specific detailed travel advice to around-the-world travelers, Bootsnall could use your help in adding travel advice for visitors to many regions in North America.
- Traveling mamas offer more focused content targeting the needs of traveling families. First hand stories with a little humor and content that traditionally doesn’t find its way into a magazine.
How can tourism industry work with travel bloggers and their sites:
- Travel writers / bloggers know one another much more and are well networked online.
- Bloggers can help you get the message out to your audience if you know what you want to accomplish. Know your audience and a blogger can help you find the right blogger who connects with your audience.
- Canada is under-represented on Bootsnall and tourism businesses or regions could help fill out the Bootsnall guide with expert articles and advice. Submit ideas with Roger wade@bootsnall.com
Links mentioned in this podcast:
