Posts tagged as:

social media

Social X Media = Social Media Success
(twit video)

by Todd Lucier on April 1, 2011

What are you investing in? This Week in Tourism from Gros Morne Nat’l Park.

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The Peanut Butter Solution to Social Media Groups (video)

by Todd Lucier on February 11, 2011

This Week in Tourism: Todd loves peanut butter, and it has a lot to do with social media. Find out why?

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Lace ‘em up for This Week in Tourism (video)

January 21, 2011

Get your team engaged in social media, just check the ice before setting them loose. Give your team a set of insightful social media guidelines and you won’t get tripped up by unexpected happenings. You’ll be ahead of 96% of the industry that finds themselves without a social media policy.

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Swimming with Sharks: Building a strong Social Media Team

November 17, 2010

photo © 2006 Allan Lee | more info (via: Wylio) You do have a choice when it comes to social media.  You can embrace the challenge and jump in the social media pool, or leave it entirely up to guests of your tourism business or region to tell your story. This post tackles the five [...]

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Staying motivated with Social Media Stats

September 12, 2010

Sometimes we can do a bunch of things right and miss our sales targets.  With the economy in the tank and tourism sales in our region on the decline, sometimes a small pull back (amidst wider business atrophy) is a good performance. Social Media Measures and CRM At times like these I find it helpful [...]

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Six Social Media Tips to Save your Business

May 16, 2010

Businesses have a choice about social media. They can either take on the responsibility for engaging with their ideal client or they can watch their business evaporate.  This week I read how people use their phones more for social media than for making phone calls.  It may be time to think about how to save [...]

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How important is media to tourism DMO?
We’re thinking VERY!

March 16, 2010

As the summer tourism season gets nearer, and marketing campaigns move into high gear, we’re investing in online multimedia to carry our message to our ideal guests.  Maybe your DMO should be too! This month, we’ve been purchasing studio equipment to put polish on our video and audio and produce our own in-house video. Not [...]

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60 Key Ideas on the Social, Media Rich, Here and Now Web: a Beginners Guide

November 24, 2009

These 60 bullet points are the highlights from my 60 minute keynote presentation at the BC Hospitality Industry Conference in Vancouver, November 24, 2009. You don’t need to be a techie to accomplish a lot. Know your customer and meet their needs. 2/3 of Travelers use the Web exclusively to plan travel.  Not focused online? [...]

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Seven Deadly Sins of Social Media: lessons from #followmeatsea

November 11, 2009

Backstory: @PrincessCruises invited a number of well known travel bloggers on a Caribbean Cruise. The folks at Princess Cruises must have been excited about all the social media they were going to generate. While the captain of the ship had his eye on the weather, (even changing the cruise route to avoid the worst of [...]

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Does your organization need two dedicated Social Media teams?

May 6, 2009

Yesterday’s post, Mastering Four types of Social Communications on the Web introduced listening, responding, communicating and engaging as the four types of social communications on the Web. Take a good look at the success your organization is having with each type of social media. If you are not doing a good job in one or [...]

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