Businesses have a choice about social media. They can either take on the responsibility for engaging with their ideal client or they can watch their business evaporate. This week I read how people use their phones more for social media than for making phone calls. It may be time to think about how to save your business with social media.
Here’s how I think about the Web today:
- there is an ethos that sharing media is good / protecting copyright is not,
- a growing emphasis on video (on demand and live!),
- location matters, and accessing content on handheld devices is becoming the norm,
- what others have to say about your business matters more than what you have to say,
- interesting content is contagious: real time communication helps spread messages faster than ever,
- six degrees of separation have become 3! (Your ideal clients are more connected than ever to people who are a lot like them).
Six Social Media Tips to Save your Business
Businesses who are the most successful two years from now will:
- use creative commons and sharing to help spread the word;
- hire for media production skills (every business will become a media business – at least in part),
- geotag every type of content they produce and take the time to accurately tag / locate their content on media sharing websites,
- understand that story-telling matters now more than ever and encourage their clients to review their business, and recruit those who can tell stories (from inside and outside the company) using all four principle types of media: video, audio, photo, text,
- look at intermittent time spent on Facebook and Twitter and using handheld apps as not a waste of time, but good for productive, healthy customer relationships and productive, healthy team members,
- focus on meeting the needs of their ideal client – instead of trying to sell to the masses.
Still need to change some thinking about social media in your organization to save your business?
As much as things have changed, some people apparently thought the world would stay the way it was in 1990? Do yourself a favour and catch up on why this all matters in the updated video below. This time, the numbers and data points presented match up really well with the research I’ve seen on adoption of social media. It may be just the medicine you need to start taking action to save your business with social media.
Help write the followup post:
In 140 characters, share your ideas on saving business with social media. #savebiz
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