Posts tagged as:

social marketing

Missed Opportunities for Travel and Tourism in Social Media

by Todd Lucier on March 26, 2009

Today I chatted with Alli Lindsey (@allilindsey), a Public Relations and Advertising student at Loyola University, Chicago. Her questions on social media prompted really great discussion about some great opportunities that most tourism businesses and regions are missing out on.

Travel and Tourism Social Media – Missed Opportunities

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This Internet Marketing podcast has some great insights for enhancing the marketing of tourism regions, including answers to questions like:

  1. What are some of the key Internet developments/opportunities that the tourism industry is likely to face this year?
  2. Besides the economy, what do you think is the biggest challenge facing the tourism industry?
  3. What types of careers are available regarding the tourism industry and the Internet (in terms of social media and marketing)? What types of skills sets should the ideal candidate posses?
  4. What are some best/worst practices companies in the tourism industry regarding social media?
  5. If a company is using social media what are some important rules and guidelines they should follow?

Links:

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Reducing Noise, Social Marketing, CRM & Price pressure

by Todd Lucier on February 5, 2009

Public Service Announcement: If you get the Tourism Keys blog delivered by email or in a feed reader, you might want to know that lately I’ve been putting quite a few video snippets into the blog posts.  Any time I post video, it doesn’t appear on the home page of the blog or in the email version.

If you want to see the video or hear the audio from podcasts, please click through on the title of the post to visit the site.  Most times, the text version has all the info you need, but the Web page is the best way to listen or view the multimedia components.

Today I’d like to share a few quick thoughts from the social marketing world.

1. Always try to reduce the noise and bring more attention to your content and comments.

2. Why do we call it Social Media? I prefer the terms Social Marketing or Communications and Relationship Marketing to clearly describe why and how businesses are using social media.

3. Unique niche market focused travel experiences have a better chance at resisting fire sale pricing pressures.

Links mentioned:

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How social media and word of mouth create sales

July 13, 2008

Click to Play I’m just returning from Victoria, B. C. where I’ve been working with Royal Roads Faculty of Tourism and Hotel Management developing an Internet Marketing strategy for Hatley Park – Castle and Gardens and online and on campus Education training programs. (If you are thinking of moving up the ranks in your tourism [...]

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Conversation is Queen

June 21, 2008

A well known principle of Internet marketing is that Content is King. Creating content of value for your intended audience will help your Web site gain exposure. For Web 2.0 and social marketing, the Conversation around content must be queen. Conversations in the form of text take place on: blogs instant messaging twitter social networks [...]

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How to deal with Angry Guests

May 28, 2008

When an angry guest leaves your place of business, what do you do? If you don’t have an action plan, you must read this post. Seth Godin writes that angry people are different. In tourism, as described on a previous post “10 ways I raved about my Halifax Java“, it is easy for any guest [...]

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Upload Photos Correctly: 10 Tips for More Hits

May 17, 2008

Putting your best photos on the Web at social sharing sites like Flickr, Picasa, Facebook and Panoramio can lead to increased sales if done correctly. Here are my top tips for using these sites. Decide on the keyword combinations that you want your images to show up in search results for. I keep a printed [...]

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