Posts tagged as:

SEO

Maps – a key in helping guests find your Web site

by Todd Lucier on March 8, 2010

Looking for a great way to drive traffic to your tourism business?

The latest monthly report on travel from Hitwise gives a clear reminder of the importance in providing accurate map listings and “driving directions” for tourism folk.

4 of Top 11 Most Visited Travel related Web sites are Maps

The important take away: Be sure your listing on these sites is correct!

Another important finding of the Hitwise report is the listing of most popular keywords used in travel.   The keyword phrase “Driving Directions” is a top search.

Take advantage of this keyword phrase by ensuring you have a Search Engine Optimized page designed for Travel Directions to the iconic place names associated with your business (ie: cities, parks, attractions).

Links:

  • Download the full Hitwise report.

    • { 0 comments }

    How Twitter and a Blog can improve your Google Search Ranking

    by Todd Lucier on November 4, 2009

    Get Greater impact from Twitter on your Website Search Ranking:

    Perhaps the biggest benefit of the recently announced Google / Twitter deal is that Google can now see all those links that are tweeted.

    Links have always been the secret sauce for getting your Website to rise above others to the first page – or even the top of the first page of the search results. The image above says it all.

    Turn your Website into a Blog to get the most of Twitter

    GET BLOGGING! No matter what business you are in. Produce real time content that your community will love. The more you do it, the more you will benefit.

    Here’s Why:

    • Each Tweet is a Web page on a Website with high authority granted by Google – Twitter.com
    • Using Twitter, people are helping Google rank Webpages in real time by linking to them.
    • If your content is good, Retweeted links will produce more incoming links to your content.
    • Links in Tweets can point to Webpages of all kinds but most tweeted links go to Blog posts.
    • Tweets are generally about real time, current news and content. What is more tweet-worthy (if it’s not a word it should be – get with it spell checker): a Website that is updated seasonally or a Blog that is updated daily?
    • Tweeted links may have higher time-sensitive value that degrades over time.
    • Your Website is not likely to generate much interest if you tweet about it constantly.
    • Blogs are platforms for producing link-worthy content frequently.

    Conclusions: How Twitter can improve your Website Search Ranking

    Blog posts that provide value to your twitter community by featuring news, podcasts, video, photos, stories can earn you considerably more link juice and lead to increased position in the Google Search results.

    Links:

    { 6 comments }

    Twitter SEO tips: How to get Tweets into Google Search Results

    November 3, 2009

    Time to review a little Search Engine Optimization, now that Google Shows Twitter Tweets in Search Results: Twitter Status in Search Results Just googled “Twitter Lists Embed” and to my surprise found Pete Cashmore’s Twitter Status in the search results. It looks just like all the other search results and shows up high in the [...]

    Read the full article →

    Finally, Search Engines can index people

    October 30, 2009

    Twitter Lists = People Tags This week Twitter Lists spread across the Web and early adopters have created lists of the people on Twitter that matter most to them. It’s very early in the people tagging game with Twitter Lists. But, link this new tool with last weeks news of partnership deals between Google, Bing [...]

    Read the full article →

    Easiest Way to get to the first page of Google Search Results

    February 1, 2009

    According to a report on search engine results from Forrester Research: “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Not only is video invaluable to [...]

    Read the full article →

    What is your “Tired Turkey”?

    November 12, 2008

    In Canada, we celebrated Thanksgiving a few weeks back but our U.S. neighbours will soon be embarking on their traditional Turkey Day. Every get tired after finishing your turkey dinner? Internet Marketers and those marketing tourism often talk about SEO. Search Engine Optimization might be easiest to understand if you think about answering questions people [...]

    Read the full article →

    New browser functions make keywords critical in web page title tags

    October 1, 2008

    The power of the address bar in the evolution of the web browser makes page titles in meta tags ever more important. The new browsers like Firefox, and that old standby Internet Explorer (Microsoft) both support address bar searching. When a user types search terms into the address bar, these web browsers offer suggestions of [...]

    Read the full article →

    How social media and word of mouth create sales

    July 13, 2008

    Click to Play I’m just returning from Victoria, B. C. where I’ve been working with Royal Roads Faculty of Tourism and Hotel Management developing an Internet Marketing strategy for Hatley Park – Castle and Gardens and online and on campus Education training programs. (If you are thinking of moving up the ranks in your tourism [...]

    Read the full article →

    Make the first link on your page count – SEO

    July 8, 2008

    Study results on the indexing of hyperlinks on web pages by Seo-Scientist.com confirms the advice we’ve offered to attendees at Tourism Keys workshops.  The value of links nearer the top of the page matter more to google than the links located further down the page. Two considerations for your web presence in regard to SEO. [...]

    Read the full article →

    Web sites beyond Borders

    June 30, 2008

    Where does your web site end?  Not just with the pages listed on your dotcom.  The words and phrases that are associated with your dotcom, away from your web site, have a big influence on where your web site shows up in search results.  This 30 minute  activity will help you get a grasp of [...]

    Read the full article →

    ← Previous Entries