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qr codes

Sticky Situation: Google Moves on TripAdvisor and Yelp!

by Todd Lucier on December 7, 2009

Google has identified over 100 000 businesses in the U.S. as “Favorite Places” based on user reviews on Google Maps and they have rewarded them with QR Stickers – Window Decals like the one below.
Google Local stickers - Favorite Places

When snapped with a smartphone camera the two dimensional bar code hyperlinks to the business Google Listing which shows the user reviews and Google Map listing for the business. (Learn more about What is a QR Code and Why you should know)

In related news, starting today on Google’s local site for handheld users, Google provides top-level search categories like restaurants, shopping, gas, lodging, etc. on the front page. Click that button and you’ll see the closest-by search results ranked by user rating.

New Business Interest for Google

Encouraging guest reviews is vital to any business success and although Google Maps reviews have been around for quite a while, the new sticker campaign is a not-so-subtle brand builder for Google Maps revealing yet another business interest – Google  business reviews.  For businesses, Google uses the sticker campaign to ask: “Want to become a Favorite Place on Google?“, reminding business folk to ensure that their listing on Google Maps (aka Google Local) is accurate in the Google Local Business Centre.  Never mind that you’ll be increasing the accuracy and value of Google Maps database in the process.

Guest Reviews Matter

If I were TripAdvisor (fresh with a new restaurant review iPhone app) or Yelp whose iPhone app which beckons reviews on all kinds of businesses, I’d be more than a bit concerned about these stickers.    Each has worked hard at building recognition for their own brands as the de facto standard in ranking businesses.  Of course Google has been in the business of ranking all kinds of businesses online for much longer (search engine rankings) and have established considerable consumer trust.  Expect the sticker campaign to raise the importance of Google Maps reviews in the eyes of many.

Brand Building by Association

Association with a well respected brand is an excellent marketing strategy.  Businesses that link to their TripAdvisor reviews, or have an app in the Apple iTunes store know this well.  For the “Favorite Business of Google” sticker recipients, just having the sticker on the window is likely to encourage even non-smartphone users to form a favorable opinion of the business.  After all, folks may know about TripAdvisor or Yelp, but most everyone has a generally favourable opinion of the Google brand.

Learn more about Google’s QR Code gift to Favourite Places.

What do you think about Google’s QR stickers.  Do you think it will catch on?

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Talking QR Codes with Roger Smolski – Tourism Keys Podcast

by Todd Lucier on January 30, 2009

Roger Smolski publishes 2D Code – an online magazine (blog) that features QR Code news, views and analysis. We chat about QR Codes and how tourism can be enriched with QR Codes.

Conversation touches on:

  • 80% of cell phone users in Japan scan QR codes with their phones at least once a week.
  • Examples of QR Codes used in tourism.
  • Translation of content into multiple languages.
  • QR Codes link to any URL or phone number.
  • The need for 3G wireless connectivity to make the most of the technology.
  • Embedding of QR codes in new camera phones from top cell phone manufacturers will make it easy for the majority of phone users to access and use this type of information linking the real world to the Web (LG, Motorola and Nokia).
  • The importance of location based relevant content to tourists – connect to the Web to deepen the traveler experience.
  • Open and Proprietary Codes. Open 2D codes are free to design and use. Proprietary codes can be free too, but go through a portal or server where statistical information can be gathered.
  • Tracking QR click throughs to the Web.
  • QR Business Cards - ME Cards for quick and easy exchange of contact information.
  • QR Code technology connecting to GPS, and map-based experiences.

Link:

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What is a QR code & why you should know

January 24, 2009

2D Bar Codes, sometimes referred to as QR codes (quick response) look like the black and white speckled image. They will become an important tool for those looking to grow business with the web-aware cell phone toting traveler. “91% of cell phone users keep them within one meter, 24-7.” ~ Mary Meeker, Web2Summit How do [...]

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