Posts tagged as:

podcast

A conversation with the Amateur Traveler Podcast, a web-based travel show that helps travelers find the best places to travel. It includes both a weekly audio podcast and a twice monthly video podcast. It also includes blog posts featuring travel news and resources.

Todd and Chris talk about:

Who listens to travel podcasts?

  • travel agents, people who love travel use the podcast to become destination experts
  • regular travelers, many listening while they are on the road
  • “Not sure who they are when they start, but they end up being travel experts.”

What makes a good travel story?

  • entertainment
  • education / enlightenment
  • “All the best stories are travel stories.”
  • Things a traveler would want to know about travel to your region.

How to find exotic travel experiences in your community: What is entertaining and interesting in your community – like throwing rocks at one another in a courtship ritual?

Learn to ask good questions:

  • What do you take your friends to see and do when they visit?
  • What would surprise a visitor from away?
  • What do we eat here that is different from what they eat?
  • What are you really proud of?
  • “What is Poutine?”

How are podcasts produced?

Feedback from listeners on their favourite episodes:

  • “I’ve never thought of going there, but now I’m intrigued”
  • “I’ve been there, and I’m reliving being there by listening to this episode” – Fans want your multimedia stories!

How to Pitch Chris a story?

  • host@amateurtraveler.com
  • pitch your destination, not a company – there are good reasons why. Listeners are inspired by your stories, not your business card.

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Todd chats with Pam Mandel (@nerdseyeview), Seattle-based travel blogger at NerdsEyeView and Sheila Scarborough (@sheilas) blogger from Round Rock, Texas who pens the Family Travelogue about how they became travel bloggers and how travel, tourism, and blogging can be an essential components of marketing travel experiences.

Topics of Conversation:

  • How writing and the evolution of the Web created travel blogging opportunities
  • What’s the difference between travel writing and travel blogging
  • How unique niche experiences provide great story ideas
  • How quickly blog posts can impact travel and how blogged stories have a lasting impact
  • Finding the right travel blogger to tell your story
  • How pitches find their way to travel bloggers through PR agencies
  • The relationship between bloggers and tourism businesses
  • Why paid posts can compromise a bloggers objectivity
  • Tourism businesses and bloggers need to have conversations about expectations and credibility
  • Journalistic integrity and ethics is very important to top bloggers: While comping accommodations or travel may be appropriate for freelance journalists and bloggers, revealing such compensation in the story is important.
  • Tourism regions or businesses can discover blogging by guest posting on existing travel blogs

Links:

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Why blogging matters to Tourism? podcast with Chris Brogan

November 24, 2008

On this version of the Tourism Keys podcast @Todd Lucier chats with @Chris Brogan about blogging tourism. Ideas Chris Brogan and I discussed: Why blogging is good for getting your content more views. Bloggers and other content producers have link equity and audiences that can generate views for your social media. Blogging with two perspectives [...]

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Are you a Bridge Person? – an audio podcast

November 18, 2008

Are you a Bridge Person? The digital divide describes two types of people or communities. Those who use high speed Internet and regularly post content online and those who lack one of the three pillars of an intelligent community: High Speed Internet access software and applications that take advantage of the bandwidth knowledge / training [...]

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Introducing the Tourism Café Podcast

November 13, 2008

There is a new podcast on the Web today – TourismCafe.ca We’re dedicating this version of the Tourism Keys podcast to this new project which aims to strengthen tourism industry understanding of the benefits of experiential tourism. Todd Lucier, Nancy Arsenault and Celes Davar invite you into the café for a chat about tourism. They [...]

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A Tribes Project: Join the Tribes Tribe

October 26, 2008

This podcast features portions of a skype conference call with Seth Godin talking about the importance of tribes and leadership. This week I read and listened to Seth Godin’s new book, Tribes. When I think of a tribe on the Internet I’m thinking of dozens or hundreds of people who are connected by things that [...]

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Marketing tourism by telling travel stories as a cluster (part III of III of Aussie / Canuck podcast)

October 24, 2008

Fabienne, from UntangleMyWeb in Queensland Australia, and I chat about tourism marketing that engages story tellers with multimedia talents: video, photography, writers, bloggers in telling tourism stories. Discussion of clustering addresses getting past the competitive nature of tourism operators, and encouraging everyone in a region or experience cluster to work together in a cluster (shared [...]

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Aussie & Canuck talk tourism e-marketing (audio podcast part II of III)

October 20, 2008

Todd and Fabie continue their discussion about the digital divide, or how to bridge the gap which exists between the current state of online marketing and the capacity of tourism operators to take advantage of it. Fabie has been heavily involved in the Australian tourism e-kit – a series of 37 tutorials about Internet Marketing [...]

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Travel Marketing Podcast: from Canada to Australia (part I of III)

October 17, 2008

Todd chats with Fabienne Rabbiosi of Untangle My Web, from Queensland, Australia about: bridging the digital divide providing broadband Internet access and access to training making training less scary with images thinking like your Ideal Guest using questions to brainstorm and design Web pages feeling sad for Aussie’s – they don’t celebrate a Thanksgiving Holiday! [...]

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Climb the CRM Ladder

October 15, 2008

Getting your Guests to the top of the Customer Relationship Management Ladder is easier if you know that you get them there one step at a time. Podcast Links: Understanding Keywords Lesson at Tourism Keys SEO Lesson How (as a fan) I raved about my Halifax Java

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