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outside the box

Think outside the box: Creative email campaign from CTC

by Todd Lucier on November 5, 2009

Check out this clever email campaign from the Canadian Tourism Commission.  CTC used a simple technology (email) and stretched the boundaries of what you might expect.  Usually forcing folks to use a scroll bar is way off limits, but this little email was fun,creative, and inexpensive.

creative use of email goes outside the box

Check it out online to get the whole experience:
http://newsletters.canada.travel/ca/localsknows_nov2009/mailer-en2.html

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