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links

Web sites beyond Borders

by Todd Lucier on June 30, 2008

Where does your web site end?  Not just with the pages listed on your dotcom.  The words and phrases that are associated with your dotcom, away from your web site, have a big influence on where your web site shows up in search results.  This 30 minute  activity will help you get a grasp of how others, outside your Web site, see you and your business and help you get better search engine listings for your business.

  1. 5 Minutes: Make a list of the keyword combinations, words and phrases that accurately describe your tourism business. Think about the questions a searcher might use to look for your service.  For  keyword combination ideas, view the tutorial on keywords for tourism/travel web sites.
  2. 10 Minutes: Use your favourite search engines and search for your business name – in Quotation Marks like this: Google: “your business name”. Record the number of Web pages that include this text. Visit the first 10 links that are not on your dotcom. Make a list of these web sites and record the keywords or phrases that are most prominent in connection with your business.
  3. 10 Minutes: Next do a search for all the businesses that link to your web site. Use a tool like http://www.linkpopularity.com to get started. Again, list the top 10 results and the keywords that are connected with the hyperlink.
  4. 5 Minutes: Think about these results. How well does your expanded web presence match the words and phrases that you want people to associate with your business?

Improve your search engine positioning.

  • Use your preferred keyword combinations and see what can be done to include these words and phrases in the listings and hyperlinks from other web sites to yours.
  • Next, do some searches for your preferred keyword combinations.   Make note of where your Web site shows up in the search results.  Record the top search result web sites that are not on your dotcom.  Ask these web sites for hyperlinks to your dotcom.
  • Over the next few weeks and months, you should see some improvements in the visibility of your dotcom within the search results pages

This post was inspired by a recent corporate retreat we hosted for Doctors without Borders, a not-for-profit organization that transports medical doctors around the world to locations experiencing social/environmental crises where medical intervention is an important tool in alleviating human suffering.

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Thlink Different: Give your Web site a Keyword Boost

by Todd Lucier on May 26, 2008

That’s not a typo…… its a hybrid word….. Think and Link different.
Here is a four step five minute process that will twist your head around and get you thinking correctly about the links in the navigation bar of Your Web site.

Step 1: On a notepad, far from your computer, write down each keyword combination that you would like your Web site to show up for in search results. (strive for 4 or 5 unique keyword phrases that are two to three words long) Do not go on to step two until you have completed this!
Step 2: Look at the navigation bar on your Web site and match each keyword phrase to the best page of your existing site (if there is one).
Step 3: Create new pages that fit the leftover keyword phrases and get them into your navigation bar.
Step 4: Rethink the links to pages that don’t fit your keywords. How important are these pages? Most Web sites could stand a spring cleaning, by getting rid of many of these pages that do not fit a desired keyword phrase.

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Inbound Links – SEO Gold

May 23, 2008

The quality of the incoming links to your web pages is a critical element to getting found by search engines. The only thing to consider when getting links is, “What will google think of these links?” Google thrives on relevant incoming links. So consider the following: NOT GOOD for SEO: paid links (relevant cluster content [...]

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