by Todd Lucier on March 8, 2010
Looking for a great way to drive traffic to your tourism business?
The latest monthly report on travel from Hitwise gives a clear reminder of the importance in providing accurate map listings and “driving directions” for tourism folk.
4 of Top 11 Most Visited Travel related Web sites are Maps
The important take away: Be sure your listing on these sites is correct!
Another important finding of the Hitwise report is the listing of most popular keywords used in travel. The keyword phrase “Driving Directions” is a top search.
Take advantage of this keyword phrase by ensuring you have a Search Engine Optimized page designed for Travel Directions to the iconic place names associated with your business (ie: cities, parks, attractions).
Links:
Download the full Hitwise report.
by Todd Lucier on November 20, 2008
Which one of these line painting companies would you hire to paint a crosswalk across your pavement?
A: These lines lead clearly from the parking area to the door of the store:
B: These lines lead from a lamp post, shrubs and a curb to some more posts:
Before you put lines on your pavement, watch where people walk. Then you’ll know where to paint your lines to get people safely into your store:
Painting a crosswalk is a lot like building a website
Before your design your next site, use a keyword search tool and find out where people are letting their fingers do the walking!
You’ll have a lot better chance of having people come across your content if you design your site around keywords that people are already typing into search engines!
These are my 2 favourite keyword suggestion tools:
If you are hiring someone to do the work for you on your next website, make sure they understand your products, your ideal customers and the keywords that bring them together before they map out your site.
