Posts tagged as:

email

Listimonkey – Get Filtered Tweets to your Inbox

by Todd Lucier on April 19, 2010

filtered tweets inboxLet’s face it, although social networking and time on twitter, facebook and other social sites has grown to eclipse email, many folks still spend a great deal of time in email.

Listimonkey is a great tool for tracking Twitter conversations on demand in email.
Receiving filtered tweets and Twitter list digests in your inbox may sound strange at first, but it has many benefits:

  1. Social media in your email isn’t new any more.  With Google Buzz already in Gmail, many folks are already using social media within their email client.
  2. Tracking keyword combinations or Twitter List conversations by email might be easier than using a twitter client for some folk – particularly social media beginners.
  3. Monitoring conversations in email  makes social media more manageable by reducing time spent looking at Twitter clients for relevant tweets and conversations.
  4. Monitor more conversations. By monitoring multiple keyword phrases by email, twitter clients like seesmic, tweetie and tweetdeck can be focused on fewer keywords.
  5. Digests are a great way to stay up to date with social media happenings on days when traveling, or computers and handhelds are not at hand.  Spring is here, heck maybe we’ll spend more time in the garden if we know we’ll be kept in the loop by email.

In short, Listimonkey could make it easier for social media users to measure and monitor conversations.

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Think outside the box: Creative email campaign from CTC

by Todd Lucier on November 5, 2009

Check out this clever email campaign from the Canadian Tourism Commission.  CTC used a simple technology (email) and stretched the boundaries of what you might expect.  Usually forcing folks to use a scroll bar is way off limits, but this little email was fun,creative, and inexpensive.

creative use of email goes outside the box

Check it out online to get the whole experience:
http://newsletters.canada.travel/ca/localsknows_nov2009/mailer-en2.html

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Measuring Email ROI: Engagement Counts

April 24, 2008

Sending email newsletters is still the most effective way of making our phone ring.  Today, I read an interestng post that highlighted all the challenges with measuring the impact of your email with traditional open rates for email newsletters. Email tracking tools utilize a small image to track when an email is opened.  Unfortunately, this [...]

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Email Marketing Tools – Four More ways to boost Online ROI with Email Newsletters

February 8, 2008

I’m always looking for new Email Marketing Newsletter tools to share with folks who are interested in what is the most cost-effective online marketing medium. With ROI of over $45 for every $1 spent, isn’t it time you invested in an Email Marketing Newsletter Tool? Here are four more to consider: HTML Email Marketing from [...]

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