Posts tagged as:

dmo

Creating a Killer app for your DMO (podcast)

by Todd Lucier on January 17, 2010

My conversation with David Janes @dpjanes (Discover Anywhere Mobile) asks the question:

Are a you Destination Marketing Organization or a Destination Make-them-spend-more-money-in-your-region Organization?

 
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In this 40 minute conversation, David and I cover a number of interesting content ideas for destination apps including:

  • underestimating the growth of mobile
  • understanding the needs of digital traveler
  • the importance of finding the right partners
  • marketing Web apps in a destination
  • the importance of GPS location relevant data for the traveler
  • the irrelevance of regional boundaries
  • how Discover Anywhere Mobile does the work of integrating destination content into the app including: remapping the themes of experiences, events calendar, tracking changes (adding, modifying and deleting content for the host dmo) – so there is no need to upload your content to a content management system.
  • why an app living on a device is more valuable than a Web app and why hosting data on the app is vital for minimizing data pull (roaming charges) for out of country users
  • augmented reality
  • integration of social media with real time communication from twitter users in the destination
  • direct communication with the dmo from the app
  • the importance of having Web Savvy staff at your DMO and partners in your community.
  • issues and opportunities with making handheld payments from within an app.

Check out apps discussed in this podcast:

What do you think are the obstacles and opportunities of handheld applications for regional destination marketing organizations?

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What Makes a Successful DMO?

by Todd Lucier on October 8, 2009

Successful Destination Marketing Organizations
Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.

By bringing together traditional and non-traditional partners in tourism and getting the word out with a variety of online media the entire community benefits.

Stratford Ontario (WelcomeToStratford.com) is a DMO that offers great marketing opportunities to its membership. Telling compelling stories about your community is the role of your DMO or DMMO (Destination Marketing and Management Organization) and Stratford Tourism Alliance does it well by focusing on community character, culture and cuisine. I chatted with Cathy Rehberg, Marketing Coordinator for Stratford Tourism Alliance at the recent Ontario Tourism Summit.

Before you ask DMO members for money . . .

Does your community have a shared vision of what your community offers the traveler?  Before you ask you members for money, ask them to contribute to the vision of what makes a visit to your region special.  Invite members to a community forum so that your DMO can find success by tapping into the pulse and lifeblood of your community.

What makes your community unique?

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What is the Value of Video Like This to a DMO?

July 30, 2009

The Quest
In Newfoundland and Labrador, two of the things that travelers like to experience are icebergs and whales. Getting a photo of both together . . . well that could be a lifelong photographer’s quest and a Destination Marketing Organization’s dream.

This past weekend, my daughter Natalie got this photo of a Humpback Whale and [...]

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Alberta Marketing Faux-Pas Demonstrates Lack of Credibility

April 29, 2009

Hint for Tourism DMO and regional marketing organizations: use images from your region . . .
or you run the risk of significantly damaging your credibility.
When the province of Alberta spent over 20 Million dollars on their advertising campaign, they didn’t ensure that the media company chosen for the project would use images from within [...]

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Is your Twisitor Center open for business?

February 12, 2009

Report from Pew Internet & American Life Project says 11% of American Web users are using status updates like Twitter in December ‘08. That’s up 2% from November 08′. If Twitter use continues to rise at just 1%/month, 33% of Internet users will be using Twitter within two years. My guess is that [...]

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How can your DMO or travel association make the most of Twitter?

February 8, 2009

Some of the best ways your community can boost tourism interest from Twitter, can only be achieved by the regional marketing association leading the way. As a direct benefit, you will enhance your reputation among members when the services you provide make a difference to member businesses.
15 ways your travel association or DMO can [...]

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