Posts tagged as:

creative commons

As the busiest travel season draws to a close, you might be wondering what to do with all those photos you took this summer. You did take photos didn’t you?

The Fear of Sharing Photos Online

One of the issues folks are often afraid of when sharing their photos on Picasaweb or Flickr is:

“Won’t someone steal my pictures if I post them on the Web?”

The short answer is, “Yes, Hopefully.

Creative Commons to the Rescue

When you post images to your photo library on Flickr or PicasaWeb the default setting is to copyright your images. This means others cannot legally use your photos anywhere without your permission. Some people make the mistake of watermarking their photos with their Web site in the hopes of keeping others from using the photos for their own purposes.

However, the real goal should be to get your pictures seen by as many eyes as possible….. why else would you bother to put them on the Web, but to get them seen.

Creative Commons licensing is a Web standard for marking your images and giving permission to others to distribute and show your photos in more places than just your blog, website or photo library.

There are six different types of CC licenses.

The default setting Creative Commons is attribution, meaning that you give permission for your photos to be shared by others as long as they give proper credit to you by linking to the original source of the image. That way, you get credit for the photo and hopefully even a click through to your site from someone who views your photo elsewhere.

Licensers can also choose restrictions to use. The most commonly used restrictions are:

  • denying the use of your photos for commercial purposes.
  • restricting the users right to alter the original photo.

The Benefits of CC over Watermarking

  • Watermarking compromises the beauty of your photos.
  • Watermarking prevents your photos from being seen by others, while Creative Commons encourages the distribution of your photos.

Creative Commons on Picasaweb

When you upload or edit your photos look for the copyright icon at the lower right of the screen. There you can edit the CC settings of each image.

The easiest way to manage your CC settings is by changing your account default settings and applying the license you wish to use by clicking on the Settings link.

Flickr Creative Commons Settings

Each photo can have Creative Commons attributes in Flickr as well.

Setting the Default Setting for your Flickr account is found in the hyperlink in the second paragraph on the settings page for any individual image.

Getting Great Photos if you forgot to do it yourself

Sometimes your guests take great photos! Ask some of your ideal guests to share their photos with you, perhaps even have a photo contest. Just make sure to request that your guests properly license their photos for Creative Commons use, and be sure to use the license properly by giving credit and linking to the original source of any photos you use.

If you are still stuck, see this post on finding Creative Commons photos for use on your Website or blog.

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Give credit or risk harm to your brand

by Todd Lucier on July 8, 2009

Chris Anderson: Free, the Future of a Radical PriceI just read an interesting post about Chris Anderson’s new book Free, the Future of a Radical Price. This article gives a number of text passages that were lifted from Wikipedia and published in the book without citation.

This isn’t the first time we’ve discussed the idea of harming your credibility by using improper content to promote your region.

Sometimes, it’s just not possible to get the photos you want. You may also stumble-upon text that you think would be great for marketing your tourism business or region.

Use this simple test to determine if you should use the content:

Ask yourself, “Would I feel comfortable answering the phone to talk with the original content creator to explain my use of their content without permission?” If it’s Creative Commons content and you give credit, no worries, otherwise – DON’T USE IT, no matter how perfectly it appears to match your needs. Plagiarism is illegal after all.

Never sacrifice industry relationships for the possibility of luring a new customer

In the past, we’ve had competitors use our tourism experiences and create exact duplicates of three day experiences and then market them right in our backyard. We’ve had a tourism business offer a trip in a region for the first time using pictures of our staff and our guests in the destination to market their trip.

As difficult as these situations were for me, it must have been extremely difficult to be on the other side of the phone trying to make things right.

Difficult times breed innovation

Use challenging economic times to get creative and dream up new offers for your ideal guest. Pay attention to what others are doing to stimulate new business ideas, just make sure they’re your own, and give credit where it’s due.

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Great CC suggestions from a Clever Sheep

January 26, 2009

The Clever Sheep demonstrates more creative commons wisdom with this short video that describes an easy way to find images to enhance your blog posts.

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Are you giving away good stuff?

January 23, 2009

Creative Commons is a place to share and borrow great stuff. All kinds of media is shared online everyday. The example below is a presentation of creative commons work that has been embedded into other creative commons work to create a learning experience on this blog.  Three degrees of Creative Commons between you and Buck [...]

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Where can I find free music to use in my videos?

July 9, 2008

Producing video for your Web site is a great way to engage your audience. Creative Commons Music can help make your productions come alive, without having to pay royalty fees for the use of music. Here is a question I received today, and my best answer. Hi Todd, Wondering if you could please send me [...]

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A Clone Video on Using Flickr Creative Commons

April 1, 2008

No joke, I was chatting with my twin brother yesterday… he’s a bit geeky too, but he actually lives in the city, hundreds of miles away. You might be interested to know that he too is involved in educating people on how to use these emerging technologies on the Internet. Not so coincidentally, last week, [...]

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Get Free Photos for your Web site

March 30, 2008

On Flickr Advanced Search, check the box for Creative Commons – Commercially licenced photos and search to your heart’s delight…. You are sure to find some great photos to get you started…. of course it is best to track down and plan your own great photos, but there is nothing wrong with using these…. http://feeds.feedburner.com/InternetMarketingForTourism

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Share your Photos: Its just Creative Commons Sense

February 27, 2008

I just came across an interesting article highlighting the value of posting your tourism business images to sites like Flickr and Picasa and using Creative Commons licensing. The issue is that although I don’t want anyone stealing my photos, I would indeed like them to use my photos – with permission and with recognition of [...]

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Free Creative Commons Resources

October 28, 2007

Looking for free legal music or images to use on your Web site? The link below provides access to thousands of free images, video, audio files that you can use on your Web site. http://mashable.com/2007/10/27/creative-commons/ http://feeds.feedburner.com/InternetMarketingForTourism

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Creative Commons – Get great images from others

February 17, 2007

One of the things I love about the Tourism Keys workshops is the wisdom that walks in the door. The other day in Bracebridge, then again in Huntsville, discussion centred on how to get great images for your Web site. Ideas included: hiring a photographer giving the camera to someone on staff who loves to [...]

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