How are you meeting the needs of your ideal client?
In your day to day operations you have an important role meeting the needs of two different types of clients:
- first, visitors to your region
- but more importantly, the tourism businesses in your region
What are the needs of tourism businesses in your region?
Before you ask a tourism business for their investment, help members understand that they need your help. For most, businesses need their phone to ring and visitors to walk in their door. How can you leverage the talents of your office to make the phone ring for tourism businesses in your region.
Tourism businesses have expectations of regional travel organizations. Are you meeting them?
Help tourism businesses in your region understand the value added services you offer by teaching them how to track the impact of your marketing efforts.
Coach tourism businesses and help them track their leads.
Important tracking questions:
- Is this the first time you’ve contacted us?
- Where did you hear about us?
- Which Website or Web page are you on?
Important tools for tracking your tourism marketing efforts:
Track and report the click-throughs and inquiries generated from your regional or CVB Web site with:
- google analytics
- newsletter statistics
If you are doing a good job, you’ll earn your members trust through performance. Like it or not, you are accountable to the tourism businesses in your region. Are you proud of the efforts you are making? Help your tourism businesses understand the value you provide.
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