The power of the address bar in the evolution of the web browser makes page titles in meta tags ever more important. The new browsers like Firefox, and that old standby Internet Explorer (Microsoft) both support address bar searching.

When a user types search terms into the address bar, these web browsers offer suggestions of Web sites as you type.

Each browser offers suggestions a bit differently.

Some, like Firefox (shown above) offers suggestions based on your search history, using Web page titles to determine which pages to suggest.

Others, like Google Chrome will likely make suggestions from their database of matching properties in the future based on – you guessed it, the words in the web page title tags.

Homework: Take a few minutes right now, while you are at your computer and check the title tags of your Web pages. Each page should have a unique title, based on the content on the page and your ideal keyword phrases. No need to look at your html code, just load your pages into your favourite browser and look at the page title as it appears in the ribbon at the top of the browser.

If your pages don’t have keywords in the title tags, Congratulations, you’ve just identified the fastest way to get your Web page a better ranking, enhance your title tags!