My conversation with David Janes @dpjanes (Discover Anywhere Mobile) asks the question:
Are a you Destination Marketing Organization or a Destination Make-them-spend-more-money-in-your-region Organization?
[podcast]http://www.tourismkeys.ca/david-janes.mp3[/podcast]
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In this 40 minute conversation, David and I cover a number of interesting content ideas for destination apps including:
- underestimating the growth of mobile
- understanding the needs of digital traveler
- the importance of finding the right partners
- marketing Web apps in a destination
- the importance of GPS location relevant data for the traveler
- the irrelevance of regional boundaries
- how Discover Anywhere Mobile does the work of integrating destination content into the app including: remapping the themes of experiences, events calendar, tracking changes (adding, modifying and deleting content for the host dmo) – so there is no need to upload your content to a content management system.
- why an app living on a device is more valuable than a Web app and why hosting data on the app is vital for minimizing data pull (roaming charges) for out of country users
- augmented reality
- integration of social media with real time communication from twitter users in the destination
- direct communication with the dmo from the app
- the importance of having Web Savvy staff at your DMO and partners in your community.
- issues and opportunities with making handheld payments from within an app.
Check out apps discussed in this podcast:
What do you think are the obstacles and opportunities of handheld applications for regional destination marketing organizations?
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