From the category archives:

conferences & events

Conference Planning: Encourage Sharing Beyond the Walls

March 29, 2009

How to plan the Social side of your conference or event:
There are two kinds of people you should care about when planning a conference or event*:

attendees
prospects to become future attendees

* no one else matters.
I was asking a conference planner this week if they were planning to stream content from their event online. The disappointing [...]

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A Travel Blogging Conversation at SxSW

March 28, 2009

Travel Bloggers: How to Connect
Another valuable conversation at SxSW with Roger Wade (@whygo)of the Bootsnall Travel Network and Shannon Hurst Lane (@cajun_mama), one of The Traveling Mamas who write about travel on the Web.

Providing tips and specific detailed travel advice to around-the-world travelers, Bootsnall could use your help in adding travel advice for visitors [...]

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Protecting your Brand – Copyright issues at SXSW Panel

March 24, 2009

Ever wonder how to respond when things you have posted on the Internet have shown up in other places without your permission? This panel explored how to encourage those who are abusing your content to stop and what constitutes fair reuse of content.
The short synopsis of protecting your brand, without being a jerk:

Start by [...]

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Twitchhiker, Twitter & Travel Industry – a chat with Travel Writers at SXSW

March 22, 2009

A Chat with @WendyPerrin and @Nerdseyeview about the value of Twitter for the tourism industry.
Twitchhiker
Who is the @Twitchhiker? What is he up to?
His name is Paul Smith, from Newcastle England and the travel industry is sending him around the world with Twitter.
Learn more about Twitchhiker at:

Perrin Post on Twitchhiker
GoodMorning America Weekend [...]

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Do you know the real value of your conference or event?

February 26, 2009

What are conference attendees are looking for?

inspiration,
motivation, and
connections.

The benefits of a great event from the attendees point of view – a few of the many twitter responses I received:

Twitter followers were consistent in identifying the benefits that matter to conference attendees.
Is your event promoting the right benefits?
Inspirational and motivational speakers give away their material online [...]

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4 Must-Haves for any Web page anywhere

February 21, 2009

Tourism Keys SlideCast presentation (morning day 2) at the Gros Morne Institute for Sustainable Tourism in Rocky Harbour, NFLD, February 20, 2009.
Learn how tourism businesses, dmo’s use the Four Key Elements of a Web page to produce results:

Contact Info
Headline
Great Photos
Calls to Action

This slideshare features an audio track (36 min).
Click the next [...]

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Internet Marketing Newfoundland – Morning Keynote December 19, 2009

February 19, 2009

Rocky Harbour Newfoundland – Tourism Keys State of the Web Keynote

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Two Way Media – Real Time news reports from World Economic Forum

February 2, 2009

Loic Le Meur invites Twitter followers to submit questions to the former Secretary General of the United Nations from Davos, Switzerland:

Within minuties, Loic Reports that Kofi Annon has answered the question of a Twitter follower in California, USA and the video of the response is available online

Some guy walking in a mall in Northern Ontario, [...]

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How to build interest and excitement about your community Web presence

January 16, 2009

On this 35 minute version of the Tourism Keys podcast, Todd chats with Darren Cronian (@travelrants) about the nature of his consumer-focused blogsite www.travel-rants.com, how it got started and the power of blogging and how to stimulate community storytelling to enhance the web presence of your community.
Value of community storytelling:

a community blog [...]

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In the Know with your Team? Consider a virtual office

November 27, 2008

One of the most important tools in our office is our shared workspace.  We share calendars, action lists, documents, and more.  Staff also use the virtual office to keep track of their hours, updated shared information on current projects, access contact lists and more.

An Intranet is vital to your business if you have multiple staff [...]

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