by Todd Lucier on December 31, 2010
If your answer was in minutes, you are on the wrong time scale. And in 2011, expect the attention span of online video viewers to get even shorter for promotional video.
Have a gander at the recent study of average time spent viewing videos:
On any given day the average length of time a video gets is less than 100 seconds.
In thinking about how long your promotional video should be for the web, we need to think in terms of seconds, not minutes. And the best touchpoint for considering how many seconds long your video should be, might be the character restriction for sending Twitter Messages.
Instead of 140 character message limit, think about limiting your online video to something around 140 – 180 seconds. We weren’t surprised upon seeing the average length of time viewing each video is coming in at about 90-100 seconds. With 2 Billion Videos being watched on Youtube alone each day, it’s not surprising that folks have less time to commit to watching your video.
Consider 200 seconds as the upper limit for most video viewers these days.
Don’t confuse short with low quality
As the volume of video grows in 2011, viewers will continue to have more to sort through and choose from, and less time to view it. Your video has to be unique and have a standard of quality that helps it rise to the top against the surging tide of new media that continues to fill the Internet. (over 24 hours of video is uploaded every minute!!).
Once you start producing short bits of video that appeal to your ideal client, you’ll realize that it’s enough time to get your key benefits across and inspire action…. and more likely, your ideal guest will share your video with friends and family on social media sites like Facebook and Twitter.
What do you think? How long are your online videos? What are the benchmarks of quality you are using?
by Todd Lucier on December 23, 2010
photo © 2007 Alexandre Dulaunoy | more info (via: Wylio)
This post is 100% unsubsidized, personal referral because
http://www.toktumi.com/ and Line2 for iPhone or iPod or even iPad make for a great portable office.
I’m using this service on my iPod and computer – Line2 turns even an iPod into a phone for 10 bucks a month or less. With a phone number and everything. Try it free for 30 days.
I tried it free for one day, and then subscribed.
Includes North American calls (incoming and outgoing) Free.
When I travel, you guessed it. I can make calls from anywhere in the world to North America.
for FREE on wifi, and Folks can call me back on my number as if they were calling my North American number.
I have a phone number but I don’t have a phone.
Yes, my iPod. Also works on an iPhone. It runs as an app in the background. You don’t need to keep it open. You can do anything you want, and the call announces itself.
It rings my iPod or my computer. My choice. Hilarious.
It uses wifi. Also works on computer with wifi or ethernet.
Got an iPad – turn the sucker into a phone. Why not? It can have its own phone number.
Transfers calls anywhere…. Yes, transfers calls. “Oh, sorry, you should speak with Martha” , click a button and forward the call. wicked good stuff.
Conference calls – up to 20 Free. Yes, included in the service. Just dial each person one after another and you’ve got a conference going, even on your iPod Touch. Yes it does. Try it, if you don’t believe me.
You can even change your phone number to work with Toktumi or Line2.
First thing in the new year, I’m going to do what I can to get Bell Canada out of our office and get a few lines like this where we manage our calls on our computers. Each computer can have a headset and its own number. Transfering calls instead of picking up an extension. The only question, what will we do with the thousands of dollars we save each year?
My phone number sits at my computer and travels with me when I go away – on my iPhone or iPod.
It’s blowing my mind how we will save money with this revolutionary service.
Give it a try and tell us how you like it.
Unfortunately, this service is still only available in North America. Sorry chums.
