by Todd Lucier on September 19, 2010
Celes Davar at Earth Rhythms is an experience provider in Canada’s Riding Mountain National Park. His use of streaming web video helps his ideal client understand how guests using his services can discover the story behind the sights and sounds of the National Park. Celes uses a dedicated wordpress blog to share stories of his customized adventures and learning experiences with words, pictures and videos.
Chipmunk harvests thistle seeds from Celes Davar on Vimeo.
How can you use media to tell stories about your guest experiences in a way that enhances your credibility with your ideal guest?
by Todd Lucier on September 16, 2010
It’s time to engage with your social networks, not only because it’s good customer relationship management, but because the actions you get your fans to take will be good for your search engine optimization (SEO), earning your Web properties higher ranking with search engines.
- With 50% of Web users in Canada using Facebook, the now ubiquitous like button could become a weighted element in the determination of search engine ranking. Adam Ostrow ponders the possible significance of Microsoft Bing enhancing results with Like data, but don’t discount Google who also has a relationship with Facebook to use Facebook data to power it’s real time search.
- Eric Schmidt commenting on enhancing Google’s core products (search, gmail, maps, …) said, “If you think about it, it’s obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better.”
While waiting for such future webworlds to come to existence, the saavy internet marketing maven would be focused on three ways to use social media for SEO:
- growing their social networks – increasing the number of fans and followers
- adding “Like” buttons to their Webpages
- engaging their fans and followers in conversation by directing social media efforts towards getting fans to share their perspectives on the social networks you are engaged in.
Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience.
http://en.wikipedia.org/wiki/Engagement_(marketing)
