TripAdvisor is now the largest travel website in the world with 35,382,000 unique visitors. The next largest travel website in the world is former number one and parent company of TripAdvisor, online travel agent – Expedia with over 33 million uniques.
Since four in five travelers read reviews on social media and the vast majority (95%!!) of travelers who’ve read them said such reviews were influential on the decision making process (PhoCusWright 2009), isn’t it time to reconsider earning travel reviews on TripAdvisor from your guests.
Here’s a quick review on how to do TripAdvisor well, with a comment from TripAdvisor head honcho Steve Kaufer confirming the strategies.
ps. it doesn’t require tourism industry to purchase business listings from TA.
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