According to a recent Nielson report, three quarters of Internet users are social, so surely by now you’ve dipped your toes in the blogging and Facebook pool.
Way back in the old days, 2006 or so, you might have been forgiven by your guests and prospects for not having a life outside your own Website. Conversely, today it is more than likely the first interaction your prospect has with you will be via photo or video sharing by friends and family, reviews of your services on sites like TripAdvisor or Yelp!, or a story by a travel blogger.
So this week, it might be worth considering how deep to dive into the social networking pool?
Since the average Internet user devotes 22% of their Internet time to social networking, how much of your online marketing budget time and money should be focused around social networking?
Links:
- http://mashable.com/2010/06/15/time-spent-online-nielse/
- Nielson Report on Internet Use
- photo credit Seattle Municipal Archives
