How your tourism biz engages with your ideal guests online matters. But what you do offline is really important to the online success of your business.
Here are 8 tips to help you improve the way you build your online presence – offline.
- Get a business card that points people to the places you are engaged.
- Ask your guests to review your business.
- Give away free wifi Internet access.
- Give your guests YOUR cameras and ask them to take photos. Tell guests where the photos will be posted.
- Publicize your online presence with signage on your property.
- At great photo spots on your property post Facebook and Flickr logos to encourage instant uploads from your property.
- Post QR tags on signage with direct links to online media that makes your visitor experience better.
- On check in, ask your guests their preferred way to stay connected. Then use the channels they want you to.
This is just a starter list to get you thinking about how your tourism business can prosper online with effective offline strategies. Spend a few minutes considering what you are doing away from the computer to encourage your guests to connect online. Then watch your follower and fan numbers grow.
