From the monthly archives:

June 2010

Are you Posting Video to Facebook?

by Todd Lucier on June 28, 2010

Google gloats that over 2 Billion videos are viewed on YouTube each day, but don’t discount the value of posting video to your business fan page on Facebook. After all, Flickr was the most popular photo sharing site until sharing on Facebook became so popular. Now photo sharing on Facebook dwarfs that on Flickr. Youtube has big advantages over Facebook

Although views of videos uploaded directly to Facebook have more than tripled over the last year, according to comScore, and more and more phones have video cameras built into them, I don’t expect the video sharing on Facebook to take over Youtube’s positioning. For one thing, many video cameras including the iPhone make it super simple to upload video directly from iTunes to Youtube. Also, Facebook video quality is relatively poor compared to dedicated video sharing sites.

Facebook lacks HD Video

One thing that Facebook could do to encourage growth in video uploads to the social networking site is to provide HD video upload capability. As of now, file size and file quality are still too low for most folks to spend the time rendering their video files for the relatively small video audience on Facebook. For now, linking out from Facebook fan page to your HD video hosted on Youtube, Vimeo, or Blip.tv are best bet.

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Are you listening?
reputation management demands it

by Todd Lucier on June 24, 2010

megaphone guest in parade - are you listening?I loved this article on how some accommodation providers are giving twittering guests attention…. particularly when things go awry.

http://online.wsj.com/article/SB0977161348 . . .

How should hotels respond to travelers who go public with unsavoury comments? Instant upgrade? Direct Messages?

How should hotels respond to travelers who go public with praise? Apparently it’s against the rules on TripAdvisor to incentivize positive reviews, but is it OK to recognize fans in some way?

Are you using the keyword search capacities of Twitter clients to keep your attention on your guests social commentary?

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If you just had three words . . .

June 23, 2010

Designing Web sites and Facebook fan pages and creating content that matters to your ideal guest can take an incredible amount of time and energy. Whether a DMO, tourism association, hotel, restaurant, or attraction understanding what is unique about the benefits you offer is key. Make it easy for your ideal guest to understand your [...]

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The Social Networking Pool:
Three quarters of Web users have taken the dive

June 16, 2010

According to a recent Nielson report, three quarters of Internet users are social, so surely by now you’ve dipped your toes in the blogging and Facebook pool. Way back in the old days, 2006 or so, you might have been forgiven by your guests and prospects for not having a life outside your own Website. [...]

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Google Rewards Geotagged Video and Photos

June 13, 2010

Google Maps has neatly integrated photos and videos that have been geotagged.  If users take the time to put their media on the map when uploading, Google Maps users are provided with links to your media! Hey, it just takes an extra minute to properly tag you photos with map information.  You are already tagging [...]

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How do you close the sale?

June 10, 2010

You’ve put a lot of time and attention creating a web presence that meets or exceeds your ideal guests needs. Once you’ve done that, it’s time to close the sale. What do you really really really really want your prospect to do next? Calls to action should produce an opportunity to exchange information with your [...]

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Doing things right Offline:
8 Tips to boost your online presence away from the computer

June 4, 2010

How your tourism biz engages with your ideal guests online matters.  But what you do offline is really important to the online success of your business. Here are 8 tips to help you improve the way you build your online presence – offline. Get a business card that points people to the places you are [...]

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