Using Email Marketing to sell your tourism business online? Forget trying to sell! Focus on giving your e-newsletter subscribers the content that they desire. Focus on the 3 E’s and make sure every e-newsletter focuses on one or more of:
Entertainment:
Find your voice, be authentic, be silly, be funny, tell stories, share photo libraries and link to videos.
Education:
Tell your audience something they didn’t know before, but that you are reasonably sure they would be interested in.
Exclusivity:
Make your subscribers feel special. Give them a name – fans, insiders, members . . . and offer them something that isn’t available anywhere else.
If you treat your e-mail subscribers well, your list will grow, and sending your e-newsletter will result in a ringing phone and a full inbox. Happy e-newsletter marketing.
Do you have an email content idea that works for you? Feel free to comment and share your ideas.
