As the summer tourism season gets nearer, and marketing campaigns move into high gear, we’re investing in online multimedia to carry our message to our ideal guests. Maybe your DMO should be too!
This month, we’ve been purchasing studio equipment to put polish on our video and audio and produce our own in-house video. Not only that, but because we know how important it is to tourism industry, we’re helping tourism businesses in our region get the media they need to sell tourism on the Social, Mobile, Media Rich, Here and Now Internet before another Internet buying season moves into full swing.
Getting Great Media
Great Video, audio and photography doesn’t just happen, it takes planning and execution with the tools (hardware and software) and investment (time and money) to get it right.
Sadly, most tourism operators don’t have the money, knowledge or time to create top notch audio and video to promote their business. For those in the CVB, DMO or Meetings and Convention partnership business, now is the time to invest in media production capacity to help your members make the most of the Web.
Don’t have the knowledge to be able to pull it off yourselves, grow relationships with professional production organizations and help make it cost effective for operators to get the photography, videography and audio they need to make the most of the media opportunities they have on the Web.
A Membership Boost
Small businesses are counting on their membership organizations to help them make an impact with their marketing. By investing in a social media studio and associated services you could help your regional members get a leg up and in the process make your organization more relevant and boost membership.
Note to DMO’s. CVB’s, and other associations. Keep an eye out for new media projects to be streaming forth from South River, Ontario, Canada real soon. We’ll explain our whole crazy idea and the components necessary to make such a project come to life!
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Hello Todd,
great PodCast. I love such inspiring discussion and people who let their creative minds cruise around a certain topic. Especially the mobile web and iPhone Apps are such a hot topic right now. I live in Whistler (prob heard about it in the last couple of weeks
, and I am constantly observing the tourism market here and its developments. I just posted a strategy paper or called it template for small tour operators to engage with their customers. Feel free to check it out – I am pretty sure you might like it: http://blog.flip-digital.com/2010/03/the-advent...
The next post is about “The Future of Travelling – An illustrated use case scenario”. Hope I can finished that soon.
Would be nice to share some Ideas someday soon. Let me know when you are in Whistler or Van.
Sunny Wishes.
Marc-Oliver