by Todd Lucier on March 22, 2010
This week (by complete coincidence) on International Water Day, we’re heading to the Amazon to spend a bit of time living among the Achuar people of Ecuador. In working towards a balanced approach to life (and lacking Internet access), things will go quiet round these parts for a couple of weeks.
I hope you’ll take the down time on this blog to connect with some of the interesting, engaged people who are members of this blog – see them in the sidebar there? There are quite a few folks there worth following.
You might also try the search box at right to look up a topic or two and see what I’ve written about it in the recent past or better yet, head on over to the AllTop Tourism List – if it matters in tourism and technology, you’ll find it there.
When we return I hope to share stories of what the Achuar people have to teach us about living a more connected existence with a deeper appreciation for the spirits of nature, and the value of our dreams. There is a bit of a travel blogger in all of us.
Adios.
by Todd Lucier on March 16, 2010
As the summer tourism season gets nearer, and marketing campaigns move into high gear, we’re investing in online multimedia to carry our message to our ideal guests. Maybe your DMO should be too!
This month, we’ve been purchasing studio equipment to put polish on our video and audio and produce our own in-house video. Not only that, but because we know how important it is to tourism industry, we’re helping tourism businesses in our region get the media they need to sell tourism on the Social, Mobile, Media Rich, Here and Now Internet before another Internet buying season moves into full swing.
Getting Great Media
Great Video, audio and photography doesn’t just happen, it takes planning and execution with the tools (hardware and software) and investment (time and money) to get it right.
Sadly, most tourism operators don’t have the money, knowledge or time to create top notch audio and video to promote their business. For those in the CVB, DMO or Meetings and Convention partnership business, now is the time to invest in media production capacity to help your members make the most of the Web.
Don’t have the knowledge to be able to pull it off yourselves, grow relationships with professional production organizations and help make it cost effective for operators to get the photography, videography and audio they need to make the most of the media opportunities they have on the Web.
A Membership Boost
Small businesses are counting on their membership organizations to help them make an impact with their marketing. By investing in a social media studio and associated services you could help your regional members get a leg up and in the process make your organization more relevant and boost membership.
Note to DMO’s. CVB’s, and other associations. Keep an eye out for new media projects to be streaming forth from South River, Ontario, Canada real soon. We’ll explain our whole crazy idea and the components necessary to make such a project come to life!
