From the monthly archives:

February 2010

How to Invest in Video:
Posting and Sharing Video (part 3 of 3)

by Todd Lucier on February 23, 2010

Travelers are social

It’s called Social Media because travelers are social about their media consumption.  Most travelers use a variety of social Web sites to watch video.  By far the largest video sharing site is Youtube, but there are other places that your videos can get exposure too.

Travelers using social MEDIA

  • 42% Youtube
  • 33% Facebook
  • 27% Trip Advisor
  • 73% search for photos on sites like Flickr.
  • 19% visit blogs

Each one of these platforms is a great place to post and share your video.

Share your video where travelers are social

  • Do you have a Youtube Channel?  Set one up.  Youtube is by fare largest video sharing Web site.  Upload your video to Youtube.com or better, start an account at Tubemogul.com and post your video on multiple sharing sites (Blip.tv, Vimeo, etc. ).  All at one time!
  • Post your video to your Facebook Fan Page, then your Facebook Fan Box on your Web site will automagically show visitors to your Web site that you uploaded a new video.  You can also send an update to fans linking to your video.
  • Flickr allows sharing of video up to 90 seconds in length to your Pro Account.
  • In the owners centre on TripAdvisor, business owners can post video they create to their business profile.
  • Embed video from one of the video sharing sites directly on your blog.  Video hosting sites like Youtube, Vimeo, Blip.tv and others, as well as the live video streaming services allow users to embed the video feeds directly on their Web site.  So if you blog (please tell me you blog!) you can cut and paste the embed code snippet to post video on posts or permanent pages on your blog.
  • Post a link to a Webpage hosting an embedded video in your next email newsletter.

Current’cy is the new Currency.

Have you thought about posting and sharing livestreaming video?

The tools may be in the palm of your hand – iPhone 3GS has built in video capability and using tools like Ustream.tv and Qik Video users can quickly post live streaming content on the Web from your phone.  Ustream and Livestream.com both allow live streaming from video cameras or computers too. Subscribers and followers on social media platforms can get instant notification of your live stream, watch live and events, and add their contributions by commenting in real time.  That’s engagement!  There are even widgets that allow streaming video inside Facebook.

The Web and software like Boinx.tv can turn your Mac into a TV studio.  Anyone can learn how to produce live content with multiple cameras and cued footage from your computer or the Web.  Livestream’s free Livestream Procaster even lets you stream live video or your desktop screen on your free live channel with professional grade screen transitions.

All media is social

When posting videos to sharing Web sites, become an active part of the community by commenting to followers who leave messages on your videos, and you’ll get even more bang from posting and sharing video for your tourism business.

{ 0 comments }

Why Tourism needs to start partnering with Media

by Todd Lucier on February 19, 2010


The internet is social.  We get that.  But it’s also mobile, meaning people want to access “current information” any time they want it.

That’s right, it’s the consumer or subscriber of the media that matters.  If travelers want current media, the tourism industry has to start thinking about the best way to produce media in an ongoing, continuous story-telling fashion.

The Conference that Never Ends

Here at Tourism Keys and at the Tourism Café we’re going to be investing a lot more time producing multimedia training material for the tourism industry using new tools that we have recently invested in.  Cameras, lights, microphones and sound editing and production facilities will make it easier for us to share live-streaming media content and archived training and learning materials to keep the tourism industry at the cutting edge of social, mobile, media-rich Web-of-Now.

I’m thinking of it as the Tourism Conference that never ends.

I hope you’ll join me.  Stay tuned.

{ 2 comments }

How Effective is Facebook Marketing?
dining study says “Very”

February 18, 2010

Rice University has published a Facebook study on Dessert Gallery (DG), a popular Houston-based bakery and café chain to assess “How effective Facebook marketing is on customer loyalty”. Researchers in the Rice study claim that Facebook Fan Page membership changed customer behaviour for the better. Facebook fans: Made 36 percent more visits to DG’s stores [...]

Read the full article →

Why isn’t your business spending more time on Facebook?

February 18, 2010

I’ll be the first to admit it.  I wasn’t an early adopter of Facebook.  I stood on the sidelines and looked sideways at what I perceived to be a big time suck.  I even used my geeky tech expertise to block sites like Youtube and Facebook from our office router, so our team couldn’t waste [...]

Read the full article →

Preparing for iPad and a new publishing industry

February 17, 2010

When Apple finally announced it’s iPad last month, it may have heralded in a new era in publishing.  The video from Adobe and Wired Magazine give a glimpse into what has been a dream for publishing – something once only portrayed in movies, a truly interactive mobile media magazine experience. How will a touchscreen publication [...]

Read the full article →

How to Invest in Video: Editing and Producing Video (Part 2 of 3)

February 14, 2010

There are three essential ingredients to getting started with video: shooting video (which was the focus of part 1 of the series) editing and producing video posting and sharing video Editing and Producing Video Editing and Producing Video is perhaps the most challenging aspect of getting great video online for your tourism business.   It [...]

Read the full article →

Google walks into the Social Café and threatens to eat everyone else’s lunch.

February 11, 2010

It’s too early to tell how successful Google Buzz will be, or even the full extent to how folks will us it. Starting off by opening the floodgates of social networking to over a hundred million Gmail addresses is certainly getting a lot of people to give the new social networking tool a workout, and [...]

Read the full article →

What’s the Buzz with Gmail – New Spam Service or Email Enhancement?

February 10, 2010

Yesterday, Google announced a new service, Buzz, a service for users of its Gmail service to share updates, photos and videos. The service will compete with sites like Facebook and Twitter, which capture a significant percentage of the time people spend online.  Buzz is built into Gmail, which already has 176 million users, according to comScore,   Like [...]

Read the full article →

How to Invest in Video:
Shooting Video (Part 1 of 3)

February 8, 2010

Online Video viewership continues to grow, making production and distribution of video a must for any tourism business serious about marketing on the Web. ComScore reports the average viewer watches 187 videos per month in the U.S.  In the month of December 178 million people watched 33.2 billion videos. How to Invest in Video: There are three [...]

Read the full article →