How Many Canadians are on Facebook?
Intrigued by Facebook user demographic data from @edlee and Canadian Census Data from StatsCan (July 2009) I charted Facebook user accounts against the Canadian population for different age ranges to determine how many Canadians have Facebook accounts.
Since the StatsCan data used different age group values, I interpolated the data to estimate of how many Canadians there are in each age group.
Interesting things to note about the Number of Canadians on Facebook
- There are 660 000 more Facebook accounts in the 18-24 age bracket than there are Canadians in that age group. (could be due to abandoned accounts, multiple accounts, users misreporting their age, younger users accessing Facebook)
- According to the data, more than 50% of people in each age group under age 45 have Facebook accounts.
- The data indicates 30% of Canadians aged 45-54 are on Facebook.
- Overall, 42% of Canadians could have Facebook accounts.
- If accounting for the 4.8 Million Canadians under age 13 (not of Facebook age), 49% of Canadians who are old enough to use Facebook could have accounts.
Canadian Facebook users and Canadian Population (chart 1)
Percentage of Canadians on Facebook (chart 2)
Canadians on Facebook (table 1)
Help make sense of the number of Canadians on Facebook
What does the data indicate to you?
{ 4 comments… read them below or add one }
It is because of people studying in Canada but not Canadian: they might are indicated as being in Canada, but they were not in the previous census and will not be in the next one as they might be outside the country.
I believe the authors assumption that the reason the under 18 is out of whack is due to younger people lying about their age is probably correct. I was recently in a grade 8 classroom where very few of the kids were 13, but all had Facebook accounts.
If these stats are anywhere near accurate then it means that cottage rental owners should be using Facebook to reach their target market – those in the 35 – 54 age group. That sure is a lot of people.
I'd love to know the number of Canadians using Twitter, if you have that.
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