Get Greater impact from Twitter on your Website Search Ranking:
Perhaps the biggest benefit of the recently announced Google / Twitter deal is that Google can now see all those links that are tweeted.
Links have always been the secret sauce for getting your Website to rise above others to the first page – or even the top of the first page of the search results. The image above says it all.
Turn your Website into a Blog to get the most of Twitter
GET BLOGGING! No matter what business you are in. Produce real time content that your community will love. The more you do it, the more you will benefit.
Here’s Why:
- Each Tweet is a Web page on a Website with high authority granted by Google – Twitter.com
- Using Twitter, people are helping Google rank Webpages in real time by linking to them.
- If your content is good, Retweeted links will produce more incoming links to your content.
- Links in Tweets can point to Webpages of all kinds but most tweeted links go to Blog posts.
- Tweets are generally about real time, current news and content. What is more tweet-worthy (if it’s not a word it should be – get with it spell checker): a Website that is updated seasonally or a Blog that is updated daily?
- Tweeted links may have higher time-sensitive value that degrades over time.
- Your Website is not likely to generate much interest if you tweet about it constantly.
- Blogs are platforms for producing link-worthy content frequently.
Conclusions: How Twitter can improve your Website Search Ranking
Blog posts that provide value to your twitter community by featuring news, podcasts, video, photos, stories can earn you considerably more link juice and lead to increased position in the Google Search results.
Links:
{ 6 comments… read them below or add one }
All links in tweets are nofollow’d though, and Google is still saying those aren’t used at all to rank websites (I think their stance is “nofollow’d links are removed altogether from the link graph”). Not saying you shouldn’t blog or tweet, mind you, because you should!
I’ve heard that before Sam… but it’s simply untrue. Here’s why I know Google is following and evaluating these links.
Google’s Marissa Mayer tipped her hand about Google crawling Twitter links when she mentioned Google is working with Twitter on creating a real time search engine. Where would these links come from other than crawled status updates? Listen to Marissa’s startling cut off and subject change talking about working with Twitter on Real Time Search at Web 2.0 last month. http://bit.ly/44E67V
Could Google really instantly crawl all blogs and news sites looking for and indexing updates? How would it rank these results without links?
I’ve written before about how important real time indexing of the Web matters and how Twitter is core to real time search.
This post describes how Twitter is crawling the links and looking to use reputation in grading the quality.
http://bit.ly/2jAaG3
If Google didn’t follow and index these links, competitors would.
My advice stands. Create content that matters and get it tweeted about by being a good member of your community within Twitter and you will see benefits.
Awesome post Todd!
The way you’re able to simplify apparently diffiucult technological developments and make them so actionable it’s simply great!
Thanks for your awesome tips.
Best regards,
Sara
I hear something different in that audio recording. A ‘real time search’ means a search that displays real time info, ie. the actual tweets themselves. That doesn’t necessarily mean they are following the links possibly held inside tweets. Now they might very well be making an exception in this case, but I haven’t seen that announced anywhere yet.
Don’t get me wrong, I agree 110% with your advice of tweeting and being a good member of your community within Twitter. You *will* see benefits from that. If nothing else, your twitter followers might blog and interesting content can then end up being blogged about
One thing that is actually quite important if google is following links, is to be very careful of which url shortener you use (preferably don’t use any). Some don’t flow rankings through, and you always end up with the risk that if they close down, all your links stop working!
Great post and I’m really excited and hoping this will all work out. Sam brought something up in his last comment which is the use of url shorteners. I only use bit.ly when sending out my tweets for tracking purposes. How would Google interpret those links? Would they go in and check where each bit.ly link went and index the final destination pages or would it just index everything to bit.ly? Using my own website name for the blog post link would be very long and take up most of the 140 characters plus there isn’t an easy way to track where the clicks actually came from . Any ideas of how you think this may work?