Comments on: Trip Advisor makes a cash grab with enhanced Business Listings, can small business afford not to invest?

By: Trip Advisor continues to flog business listings with poor ROI — Internet Marketing for Tourism

Wed, 20 Oct 2010 17:46:08 +0000

[...] to list their phone number and provide a direct link to their Web property first launched, the service was offered at 50% off. The big threat was that after January the cost would skyrocket. One year later, that offer [...]

By: davidvwood

davidvwood — Wed, 18 Nov 2009 07:36:00 +0000

It seems TripAdvisor are adopting the Google model (similar to Google Ads). Your advice is sound to me as unless hoteliers monitor how much business is incomming from this channel then they are better off gaining a generic ranking through consumer reviews.
The questions now for me to watch are, will TripAdvisor suffer from more, so called, “Black Hat” techniques, like more engineered friendly reviews and how will they deal with poorly reviewed hotels who are prepared to pay?
TripAdvisors business model was always open for a more commercialized option once Expedia wanted their ROI but now the field is open for other new review sites, with a more open model, to leverage this policy change. The financial business model will have to depend on a more “seen to be” independent method.
Perhaps we are seeing the beginning of the end for TripAdvisor as I know from my own experience I will not continue to review sites knowing that my efforts are for financial gain. My efforts have always been to improve the quality to the customer through “Voice of the Customer” feedback.

By: Juergen

Juergen — Wed, 18 Nov 2009 05:29:50 +0000

Did you know that business owners cannot remove their business from tripadvisor's list?

By: Nick

Nick — Wed, 18 Nov 2009 02:46:23 +0000

I came to the same conclusion.

By: Nick

Nick — Wed, 18 Nov 2009 02:45:29 +0000

I came to the same conclusion.