Check out this clever email campaign from the Canadian Tourism Commission. CTC used a simple technology (email) and stretched the boundaries of what you might expect. Usually forcing folks to use a scroll bar is way off limits, but this little email was fun,creative, and inexpensive.
Check it out online to get the whole experience:
http://newsletters.canada.travel/ca/localsknows_nov2009/mailer-en2.html
{ 4 comments… read them below or add one }
Very inventive – a kindergarten class would love this… I really like the interactive visual appeal to this ad / newsletter – we are all big kids at heart… I once designed a website that scrolled all right just for fun… but yes not recommended….
Yes, it’s cleverly executed and pleasing on the eye.
But it reeks of agency spin – would have been so much more convincing if all the submissions had not come from the CTC. Can real locals contribute if they wish? What quality control procedures would apply?
I hate to sound critical because I applaud this step – Canada is, after ll, a community of real people who care passionately about their beautiful country. Web 2.0 is all about peer2peer…..
Very simple idea that engages you straight away! Very cleaver CTC!
I loved this, and as a provider of tourism accommodation in Ontario, welcomed the opportunity to contribute images and information on the areas we cover. An inventive and original campaign too.