Think outside the box: Creative email campaign from CTC

by Todd Lucier on November 5, 2009

Check out this clever email campaign from the Canadian Tourism Commission. CTC used a simple technology (email) and stretched the boundaries of what you might expect. Usually forcing folks to use a scroll bar is way off limits, but this little email was fun,creative, and inexpensive.

Check it out online to get the whole experience:
http://newsletters.canada.travel/ca/localsknows_nov2009/mailer-en2.html

Tagged as: creative ideas, email, outside the box

Heather

I loved this, and as a provider of tourism accommodation in Ontario, welcomed the opportunity to contribute images and information on the areas we cover. An inventive and original campaign too.
Brad Davis

Very simple idea that engages you straight away! Very cleaver CTC!
Anna Pollock

Yes, it's cleverly executed and pleasing on the eye.
But it reeks of agency spin - would have been so much more convincing if all the submissions had not come from the CTC. Can real locals contribute if they wish? What quality control procedures would apply?
I hate to sound critical because I applaud this step - Canada is, after ll, a community of real people who care passionately about their beautiful country. Web 2.0 is all about peer2peer.....
Graham Ketcheson

Very inventive - a kindergarten class would love this... I really like the interactive visual appeal to this ad / newsletter - we are all big kids at heart... I once designed a website that scrolled all right just for fun... but yes not recommended....