Comments on: Seven Deadly Sins of Social Media: lessons from #followmeatsea

By: SEO Sydney

SEO Sydney — Wed, 18 Nov 2009 05:26:51 +0000

4 types of social communications your business can use on the Web..

By: Stephen Joyce

Stephen Joyce — Sun, 15 Nov 2009 08:19:10 +0000

As always Todd, you are right on the money with this post. I think your deadly sin #1 Thinking you can control Social Media, goes hand in hand with the expectation that a company can control its brand in the social web. The sooner organizations understand that they are the subject but only part of the action, the sooner organizations will appreciate the benefits that they miss by trying to avoid or control the conversations that are happening about and around them.

By: NancydBrown

NancydBrown — Fri, 13 Nov 2009 22:05:44 +0000

Just completed a "This Week in Travel" podcast w/ some of my fellow #FollowMeAtSea travel bloggers in case you'd like to hear the inside scoop.

Our segment will be available via iTunes on Wednesday, November 18
http://thisweekintravel.com/

By: @Todd Lucier

@Todd Lucier — Fri, 13 Nov 2009 15:47:44 +0000

Hi Jeanne, thanks for stopping by. I did catch the blog post you mentioned, didn't feel it added anything to the story I wrote.

By: @Todd Lucier

@Todd Lucier — Fri, 13 Nov 2009 15:41:47 +0000

Imagine a social media session that is part of every cruise.
“Hey folks, I'm your social media director Todd, today we're going to talk about how to get photos from your phone to family and friends. OK, how many people here have an iPhone – you go over there and Jamie will help you get it together. Mac Laptops – go see Sarah, PC – Jonah, other handheld media, you'll stay here with me.”
40 Minutes later, they'll have a swat team of media sharing ninjas helping create and share the content they need to build their brand.

By: @Todd Lucier

@Todd Lucier — Fri, 13 Nov 2009 15:40:56 +0000

By: tamairah

tamairah — Thu, 12 Nov 2009 15:54:11 +0000

Great post. A key step for protecting your brand and listening to what's being said about you in all channels is to make sure you have a monitoring tool. Biz360's Community Insights will help point you to the things you may need to respond to. Here's more information on how to do this - http://snurl.com/smtravel

By: Marc

Marc — Thu, 12 Nov 2009 15:21:42 +0000

totally agree – especially with #7. I can't understand at all why the cruise lines don't see the marketing opportunity of making the internet service on board free. Of course, it would also be great if it wasn't so slow…

By: infomum

infomum — Thu, 12 Nov 2009 12:17:17 +0000

This interesting post brought me from twitter. I missed all the brouhaha, but its opened my eyes to the benefits (and downfalls) of social media

By: soultravelers3

soultravelers3 — Thu, 12 Nov 2009 10:42:07 +0000

Great points Todd! Too bad you missed Madador Networks post on this topic, "Should travel writers care about their environmental impact?"

I think it was the most honest of ALL the posts on this topic and looks at the deeper issues of integrity, comped travel for writers, social media, and environmental issues.

THAT ..."Should travel writers care about their environmental impact?" is THE most important question and surprisingly few are willing to answer it.

Should travel writers who say they care about the environment do freebie press trips tweeting fluffy travel porn that help Billion dollar corporations promote the least sustainable method of travel on the planet?

As Julie wisely asks:

*Is a 5.5 hour tour of the cruise ship led by people who clearly have a stake in presenting the ship in the best light really going to produce compelling evidence about the “REAL environmental impact” of cruising?

It's great that Princess cruises does not have the worst record of Mega-cruise companies and works hard at their "greenwash" spin, but even if it was the greenest Mega-cruise company around (which it is not), that does not change the FACT that Mega-cruise ships do great harm to the environment and are the least sustainable travel method.

We have seen the damage first hand and even my child at six could see this obvious fact. When will travel writers start educating the public in honest ways? I can understand your average 50 something Mega-cruise lover raving about their cruise and being blind to the facts, just as I understand many cigarette smokers who love to smoke and think any thing written against smoking is nonsense. To each his own.

Just as writers have tried to educate the public about the harm of smoking, don't travel writers have an obligation to educate the public about what are the least sustainable travel methods that are destroying many fabulous travel destinations?