Social Media prevents decay
Face it, your Web site is terrible. It’s not your fault, really. It’s just that Web sites are static. It takes a great deal of courage to wade into html or databases and make changes to your Web site. As a result, most folks don’t. You are not alone. If you have been ignoring social media or not given it attention, you may have a cavity in your marketing mix.
Social Media gives your Web presence a fresh new look
By making use of simple, simple tools like Facebook, Twitter, WordPress, Flickr, Youtube it’s easy to freshen up your appearance. People notice that shine when you take the time to upload and share new content.
Your friends will notice
People will start to leave comments on your posts or status updates. They’ll flash you a thumbs-up and smile back at you. Take the time to comment on the posts of others, it’s flattering when friends take notice of your fresh – “What’s happening now” Web presence.
Social Media is just one aspect of Good Web Hygiene
You wouldn’t think of not brushing your teeth, just because you started flossing! Keep your web site up to date and keep using all the other forms of communication you currently use. You’ll need to find new resources (time or personnel) to get the job done right. YES, but social media should always be ADDED to your other marketing and communications efforts (not switched to!).
Social Media may be a good habit for many people across your organization
Wouldn’t it be gross if you were the only one brushing your teeth? And of course others in your organization use the phone and email don’t they? Social Media is another form of communication, one which many within your organization might have an affinity for. Let ‘em at it.
Regular Check-ups and Check-ins
If you use email, you probably have a routine for checking it. Phone, ditto, you check for messages when you are away from it right? The same needs to go for each area of social media you use. If you are on Facebook – you best spend some time there and respond to comments if you want to play the game. Same goes for Twitter, Flickr, Youtube or responding to blog comments, whatever social media is your fancy – be sure to check-in regularly.
People outside your organization can’t do social for you
You may pay regular visits to your dentist or hygienist or your marketing agency… but the daily work of connecting with your ideal clients with social media – that’s your day-to-day responsibility. There is just no way around it.
Social Media has to become a habit
You know social media is going to be good for you, but like anything new, it has to become part of your routine before you can see any real benefits. Social Media takes time. Most folks who fail at adopting social media don’t have the patience to stick with it until the benefits start to show up. Give any new social media platform a few minutes of your day, every day for at least a month.
Focus on these three ways of being social in whatever social media tool you employ:
- Read, view content shared by others who are following you. Listen in to the conversations of others and find interesting people to follow.
- Share content (words, pictures, video, audio) that your friends and fans will appreciate.
- Show appreciation and comment on the posts of others
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{ 6 comments… read them below or add one }
Great analogy here, Todd!
Seriously — all of these are good and important points, but the concept of flossing really ties everything together.
I’ve bookmarked this article, and plan to share it with my readers shortly.
Sure, if you don’t floss ever, you might not loose all your teeth (or worse – die).
But you’ll have a lot healthier teeth if you do, and if you just get into the habit, you’ll be happier for it.
Great analogy
GREAT post and analogy, Todd! Just like people are too busy to floss, as well
And don’t forget about blogging – also a commitment but so healthy for your landing pages.
@DeepDishCreates
Lara, Indeed I see blogging as the most vital social media tool. It’s easiest to develop your authentic voice and encourage Google to pay attention if it becomes a regular habit. Thanks for your comment!
Nice article. I would like it to apply to my website. Any best practice anyone is doing that you could recommend me in how to participate in social media ? It will be great for me as a starting point. thanks
Good Question, “Where to start?”. Start by reading and listening to the content of others. Look at how others are using blogs, twitter, facebook, flickr, youtube and other social sites. Comment if you are moved to. This will help you get to understand how social media is being used by others. Next, set up a blog and start posting. This is where you can write about things that matter to your audience and build your reputation.
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