Comments on: What is the Value of Video Like This to a DMO?

By: Le crowdsourcing: quand des milliers de têtes valent mieux qu’une! « Blog.TonTrip.com

Fri, 11 Sep 2009 14:47:28 +0000

[...] – Lucier, Todd. «What is the Value of Video Like This to a DMO?», blogue, 30 juillet 2009, [http://www.tourismkeys.ca/blog/2009/07/what-is-the-value-of-video-to-dmo/]. – Mackenzie, Josiah. «Guestsourcing: The Art of Turning Your Guests Into Content Producers», 18 [...]

By: » Le crowdsourcing: quand des milliers de têtes valent mieux qu’une!

» Le crowdsourcing: quand des milliers de têtes valent mieux qu’une! — Tue, 11 Aug 2009 20:05:45 +0000

[...] – Lucier, Todd. «What is the Value of Video Like This to a DMO?», blogue, 30 juillet 2009, [www.tourismkeys.ca/blog/2009/07/what-is-the-value-of-video-to-dmo/]. – Mackenzie, Josiah. «Guestsourcing: The Art of Turning Your Guests Into Content Producers», 18 [...]

By: Reinhard

Reinhard — Mon, 03 Aug 2009 15:50:10 +0000

Congratulation Natalie – yes it does make me wanna go there
Working as the director of an Austrian DMO I would be more than happy finding content like this from our residents or visitors.
( it would be rather a deer or a chamois not a whale
I would also struggle to find an answer how to “value” ugc financially. DMO´s have decreasing? budgets, but where/when do you start paying for ugc? who decides? are there other form of valuation such brilliant content? talking about “place branding” how can lateral cooperations (different stakeholder within a destination) scross-benefit partners….
The role of DMOs will change – they will have to provide valuble content AND also have to manage feeds and flows related to a destination.
Seems that our job gets even more inspiring
I also agree that the role

By: Natalie

Natalie — Fri, 31 Jul 2009 23:42:15 +0000

Thanks for the comments on this everyone. I am learning more and more everyday. We have not decided whether we want to sell the full rights of the video yet… we are looking at all the options. We are amazed at all the attention and interest that this little video has brought us. It has open the doors to opportunities and also has opened our eyes to the possibilities. Thanks again for your thoughts and opinions on this.

By: todd

todd — Fri, 31 Jul 2009 18:56:14 +0000

That's a great question to consider... what is the future role of DMO? How can they leverage the support of local community in helping promote the region. Recent new shared blog sites are leveraging the skills of locals to help travelers discover the special unique, hidden values in the community. Finding ways to pay for such content is important. Montreal is piloting a project like this, paying bloggers to report on the gay scene. Others like My life in Leeds are just getting started sharing local values in the community. Thx for sharing. Indeed there are untapped resources in your community.

By: Anna Pollock

Anna Pollock — Fri, 31 Jul 2009 11:48:23 +0000

Great questions Todd and great video too – you’re right Natalie is blessed to see such great creatures up close.

I think DMOs should pay (reward) their residents and visitors for creating and being willing to share exceptional videos/images; but not claim exclusive rights. That way, if they chose to cut, doctor, or edit there’ll always be access to the true source.

The question touches on a subject close to my heart – what is the future role of the DMO when everyone can be an intermediary. IMHO, DMOs needs to be incentivizing, encouraging and supporting all residents, visitors and suppliers to engage in the invitation process.

DMOs were created to extend the marketing reach of small businesses and ensure the benefits of tourism touch the entire community. Now technology provides huge reach for those with the most imagination and creativity. There’s untapped resource in those DMO hills!

By: todd

todd — Thu, 30 Jul 2009 21:19:01 +0000

Stand out…. with unique content. That seems to be the most common response. When I thought about the Queensland gig I told Natalie about it and she got shut out of applying at the last moment. When I see her photos and video I think she already has the Best Job in the World. Thx Darren.

By: todd

todd — Thu, 30 Jul 2009 21:16:26 +0000

Thoughtful insights. Yes, that is an interesting conundrum uploading to the shared photo site. Of course our guests share photos with us all the time, some which end up on Web sites without compensation… but where the value is truly unique and/or the rights change as you suggest to full use vs embed, it makes one scratch their head a bit. Thank you.

By: todd

todd — Thu, 30 Jul 2009 21:14:00 +0000

Thanks for thinking about this Guido. I know that operators would appreciate if their DMO could deliver stunning content that got travelers interested in visiting.

By: Darren Cronian

Darren Cronian — Thu, 30 Jul 2009 21:06:20 +0000

I think this proves that if you think outside of the box anyone can gain media attention and/or generate revenue online. Look at the type of ads that have gone viral on You tube. Look at the interest that the Queensland tourism board gathered with their ‘Best Job in the World’ campaign.

I hope that if she does sell the video rights that she commands a good rate for it. That type of footage is priceless to DMO’s. Stand out from the crowd and people will take notice.