Who is your Ideal Client?
Take a few minutes and describe your ideal client. In the travel and tourism industry painting a clear picture of who your BEST Clients or Guests are can help you avoid situations like those depicted above.
Think of the buying behaviors and relationship triggers that satisfy the needs of this client. In your marketing messages, focus on meeting the needs of your ideal clients. In return, you’ll get fewer of the clients you don’t want, and more of the clients you do want.
Describe your Ideal Client Behaviours
Consider often-overlooked behaviours such as:
- frequency of visit – how often do you want them to visit
- price sensitivity & ability to pay in a timely manner
- interest in sharing experiences with family and friends
- appreciation for the values and principles that govern your business
Benefits of attracting your Ideal Clients and Guests
When you successfully attract your ideal clients, not only will you enhance your bottom line, you’ll have happier staff who are interacting with guests and clients who appreciate your business for what you are, not what you aren’t.
What are the characteristics of the ideal guest you are trying to attract?
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That has to be one of my favorite videos on YouTube!
I like how you move this beyond just a joke for consultants, though. It’s equally important that travel & hospitality companies take time to profile their ideal guests and customers. Once that takes place, the whole marketing campaign should be focused on what these type of people are looking for.
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