Comments on: Does your organization need two dedicated Social Media teams?

By: todd

todd — Fri, 29 May 2009 12:06:48 +0000

It’s good to hear you are finding time to dip into Social Media, despite it not being in your job description. Perhaps the thinking in this post will help shape future job descriptions. Looks like Lancashire is a great family spot…. Keep thinking about content that meets the needs of your ideal customer! Use Social Media that matters to moms! cheers.

By: Sarah Lundy

Sarah Lundy — Fri, 29 May 2009 11:16:33 +0000

Hi
interesting reading… we are a DMO and manage to do all of this with no resource and only 3 people involved (with no time as Soc Med is not in our job descriptions), as well as maintaining our websites, running digital campaigns and running our back-end system.
We work very hard to stay as far ahead of the game as we can with social media and it’s great to see that what we are achieving should really take much more resource – we feel really proud right now. We also spend time trying to get all our tourism businesses involved in social media too.
thanks
sarah

By: Free Hotel Marketing | Hotel Marketing Strategies Blog

Free Hotel Marketing | Hotel Marketing Strategies Blog — Mon, 18 May 2009 08:01:30 +0000

[...] Most of the social media and search optimization techniques we talk about are free from a cash outlay standpoint. But I’ll be the first to point it they require a big time investment. For a tiny boutique hotel, it can easily consume half of one person’s working hours. For any larger property it becomes a full time job that may even require a team of people. [...]

By: Content Marketing: The key to staying relevant in the new web | Hotel Marketing Strategies Blog

Mon, 11 May 2009 11:08:53 +0000

[...] few days ago, Todd Lucier raised the need for two social media teams: one to listen to your customers, and the other to produce great content. If we believe the trends [...]