Yesterday’s post, Mastering Four types of Social Communications on the Web introduced listening, responding, communicating and engaging as the four types of social communications on the Web.
Take a good look at the success your organization is having with each type of social media. If you are not doing a good job in one or more of these areas, you may need to distribute the task of social media marketing across a number of business units or staff.
DMO’s and larger tourism organizations may require dedicated teams for managing different types of social communications
Content Monitoring team:
- listeners and responders who know where your content is and can have personal relationships with guests and potential guests. This team is aware of the conversations taking place and is dedicated to enhancing the visibility of your organization in places where relevant conversations are taking place.
Production and Distribution team:
- communicating and engaging with fans and guests, this team’s core responsibility is producing original content featuring your host team, facility and even your guests. Engaging with your fans and guests means taking advantage of opportunities for entertainment, education, enticement producing blog posts, images, audio and video and distributing this content in blog posts, photolibraries, podcasts, and making the content available across social networks.
Success in the social Web demands giving equal attention to all four types of social media. Think about how to give your team unique areas of responsibility to maximize the ROI of your social marketing efforts. Bring your team together regularly to bring all members up to speed with the successes and challenges being faced within your organization.
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Hi
interesting reading… we are a DMO and manage to do all of this with no resource and only 3 people involved (with no time as Soc Med is not in our job descriptions), as well as maintaining our websites, running digital campaigns and running our back-end system.
We work very hard to stay as far ahead of the game as we can with social media and it’s great to see that what we are achieving should really take much more resource – we feel really proud right now. We also spend time trying to get all our tourism businesses involved in social media too.
thanks
sarah
It’s good to hear you are finding time to dip into Social Media, despite it not being in your job description. Perhaps the thinking in this post will help shape future job descriptions. Looks like Lancashire is a great family spot…. Keep thinking about content that meets the needs of your ideal customer! Use Social Media that matters to moms! cheers.
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