In travel and tourism, earned media can be an important way to raise awareness and enhance sales.
Travel Bloggers
A new breed of media specialist is making significant impact on the travel and tourism industry today – the Travel Blogger.
Recruiting bloggers can generate more interest in travel & tourism than traditional media:
- bloggers generally start creating buzz before they travel to your location, while at your location, and after they return home.
- many bloggers live blog, tweet, and stream video – live as they are having travel experiences, bringing real time hear and now web to your business or region.(Live content is also archived and available online after the event.)
- bloggers listen, inviting the outside world to share their experiences and create buzz about your region.
- travel bloggers are masters of many media: print, photography, video, audio – many bloggers use them all.
- bloggers have followers, regular readers who ensure the stories they create get lots of eyeballs.
- bloggers love love love linking to your site and since their content is online, blogs deliver traffic to your site. (Some traditional publications outright edit links from copy -leaving the reader on their own to search, in order to learn more.)
- travel bloggers know SEO and can write text that finds its way into search engines.
- bloggers have niche audiences that can take your niche products and put them in front of audiences you want to reach.
- bloggers are easy to find – find hundreds of travel bloggers at: www.travelblogexchange.com (just be sure to pitch stories individually and match your pitch to what the blogger writes about.)
Links:
- If interested in attracting travel bloggers, you must read this post! What to Expect from Travel Bloggers – @sheilaS
- A conversation about travel bloggers and their networks
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