Mesh 2009 (Canada’s Web conference) opened with Michael Masnick (@mmasnick) giving a terrific history lesson on how technological innovation has previously caused economic upheaval.
Michael Masnick (part I)
The lesson for today’s travel and tourism industry is an important one.
Pricing pressures will be acutely felt on the services or offerings you have that are easily copied, especially in the current economy.
Raising the bar and providing niche experiences that are not available to everyone increases the value and price point of your offering.
Michael Masnick (part II)
