Today I chatted with Alli Lindsey (@allilindsey), a Public Relations and Advertising student at Loyola University, Chicago. Her questions on social media prompted really great discussion about some great opportunities that most tourism businesses and regions are missing out on.
Travel and Tourism Social Media – Missed Opportunities
This Internet Marketing podcast has some great insights for enhancing the marketing of tourism regions, including answers to questions like:
- What are some of the key Internet developments/opportunities that the tourism industry is likely to face this year?
- Besides the economy, what do you think is the biggest challenge facing the tourism industry?
- What types of careers are available regarding the tourism industry and the Internet (in terms of social media and marketing)? What types of skills sets should the ideal candidate posses?
- What are some best/worst practices companies in the tourism industry regarding social media?
- If a company is using social media what are some important rules and guidelines they should follow?
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