Report from Pew Internet & American Life Project says 11% of American Web users are using status updates like Twitter in December ’08. That’s up 2% from November 08′. If Twitter use continues to rise at just 1%/month, 33% of Internet users will be using Twitter within two years. My guess is that handheld twitter use will be even higher!
And since 91% of cell phone users keep their phone within arms reach 24/7, doesn’t it make sense that travelers will want to get travel advice using this device – while in your region? (source – Mary Meeker Web2Summit 08′)
So, isn’t it time your tourism region put together a strategic plan to use twitter to help visitors to your region?
A new site TwisitorCenter.com invites travel regions to put their location on the Twitter Map and respond to the call. Portland OR. was first up, and they have a plan for the Portland Twisitor Center. Looking for ideas for your region? View the video below from Portland or check out this post featuring more than 15 ideas on how to make the most of Twitter in your community.
Interesting questions and opportunities spring to mind:
- how will you staff your twitter account?
- how will you promote your regions #hashtag (in the offline world)
- how quickly will you respond to inquiries and during what hours?
- how will you compensate twitter team members?
- how can you engage local businesses? (sponsored tweets? – come on there’s money to be made here)
- how can you integrate twitter with SMS and call centre inquiries?
- how can twitter be used as a followup tool to connect with travelers when they go home? (think CRM)
Lots to think about, but lots of opportunity awaits.
