Is Twitter Spamming your Blog?

by Todd Lucier on February 6, 2009

Using Tweetbacks, Chatcatcher or other Twitter Blog Commenting tools to show Twitter references in the comment section of your blog? YES, your plug-in or script is spamming your blog.

When @DanZarrella first came up with a script and then a plug-in for wordpress called Tweetbacks, the Twittersphere embraced it.

Another plug-in for WordPress called Chat Catcher does the same thing.

Pulling feeds into the comments or pingbacks (referrals to your post on others’ blogs) below blog posts was seen as a good thing by many in the Twittersphere.

Yesterday, a story by @DaivRawks identifed Tweetbacks as harmful, allowing twitter spam to permit messages in his blogs comment section that did not refer to the original post.

This is not the only way Tweetbacks and other Twitter plug-ins spam your blog.

Is every Tweetback or Twitter comment on your blog spam?

The majority of Twitter comments on your blog are spam. Even those Retweets from your followers are indeed a form of Spam.

According to What is Spam?

Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it.

As a reader of your blog, I’m interested in three valuable aspects of your content:

  1. The original post
  2. Valuable comments and ideas from readers
  3. Referral Ping-backs so I can see others who have incorporated your ideas into other blog posts

Before adding a Twitter comment feeder such as those above to your blog ask yourself this question

  • What value are Twitter comments adding to your blog?

If your answer is:

  • vanity – it makes you feel good seeing others mention your post or lets you track how often folks are forwarding the post to others, consider traditional analytics or twitter search tools to monitor your reputation.
  • to give exposure to your followers – it’s only a matter of time before people pick up on the idea that your blog indeed gives your followers exposure every time they RT a reference to your post. With one click, they get their image and twitter ID, associated with your blog. These folks are riding on your coattails. And in many ways, they get better exposure than those who actually take the time to comment if your script pulls in their photo & twitter id.
  • to see what others think - That’s what comments are for. If readers are there on your blog, they can just more easily share their ideas in full. Yesterday, in reading Dave Fleet‘s fine blog post I found my comment box at the bottom of numerous Tweetbacks (there are about 50 now!). The twitter comments go something like this: Awesome post, Hey I found this great post, etc. Isn’t this just the sort of stuff we call spam when it ends up in the comments section? With one look at the definition of spam above for reference, you’ll see this type of stuff fits the definition of spam well. In fact, I didn’t even notice the actual comments which were positioned above these Twitter referrals. Granted if people used Twitter’s 140 characters to comment in a meaningful way on the post, I’d say great. But who is going to filter these comments?

Twitter Spam: The root of the problem

Twitter Spam tools provide a temporary gain for users – Yup, unfortunately this sort of Twitter Spam with your permission will get you more RT’s and more readers. When folks start to identify your blog as a Twitter Spam haven, you’ll get more RT’s than ever. And more followers. Are these the kind of followers you want?

And the rich conversation on your blog will be even harder to follow.

Is this the Web we want it to be? What are your thoughts on Twitter Spam?

photo by inuyaki.com

  • I'm a reformed search engine spammer.

    Most of the really good spammers create One-Off and Two-Off accounts. That is, they build huge lists with their spam tactics - and use those lists in spammy ways - while at the same time, they keep their 'real' blogs and websites strictly White Hat SEO.

    Twitter Spam, and Social Spam in general, has appeal because it works.

    Experience shows that people will accept friend requests and join online groups with (alarmingly) little thought - but they hesitate to enter their email to subscribe to a newsletter.

    Web 2.0 has also changed the nature of search engine spam: SEO Spam now utilizes all of the Social Media sites to gain top rankings quickly, not just Twitter.

    The noise IS increasing
    Top rankings in Google are often taken up by bloggers, forums, videos and PDF's that were created by hobby authors who are not qualified experts - or the top rankings are full of 25 flashy animated affiliate sites.

    Free Content is Often Chaff
    Just like HBO vs Free Television -- The ad-supported free content that ranks highly in Google is actually making it worthwhile to pay a small fee for good content that is free of ads.

    Spam is going to keep increasing. Get better filters and pay no heed to it.

    Quality content speaks for itself.

    Cheers

    Doug
  • I have to admit I am confused what to do with Twitter and blogging and how to work them both together nicely.

    When I used to "just" blog, I could get 5-10 comments on the blog post. Now I write a blog post then alert people (manually, with value added) via twitter. Problem is that then don't get any comments, instead the conversation has moved onto twitter.

    Now of course conversations on twitter have significant value but they can only be accessed by those on twitter at the time - they are not very good as a public record of what was discussed . The 90% of people on the blog who are not on twitter miss the comments.

    So got two strategies I am going to try now
    1) Write a blog post - but only alert people to it at some stage later. People can do their own aggregation via RSS rather than assume I will mention interesting posts via my Twitter feed. Hopefully this will move comments back to the blog (or some comments back to the blog, at least. If people want to only engage via twitter I don't want to turn those people away)

    2) Copying and pasting twitter conversation into a blog comment.
    e.g.
    http://www.tourcms.com/blog/20...

    However with this 2nd approach, not sure if Twitter users will be happy with this (as it was posted without permission) and secondly, it is a mess.

    Certainly not planning an automated connection between Twitter and a blog post. Far too scary!

    What would you do in my situation?
  • Hey Todd,

    Interesting post. I would tend to focus on your last point that the twitter comments could add useful insights if used correctly.

    Interestingly, I polled people via Twitter yesterday to see if they minded the trackbacks (which are separated from the comments) and you were the only person who said they didn't like them. Of course, that doesn't make you wrong - you've made me pause and re-consider whether the plugin is useful or not.

    Right now I'm personally treating this as an experiment, which I'll continue for a while. I'm finding it very useful to see the trackbacks myself, as I had no idea that all these people were finding my site useful. Still, the site isn't just about me, so I'll revisit it in a little while.

    One note: Chat Catcher does let you put the twitter trackbacks/comments (you get to choose where they appear) into moderation, which is one option I'm considering.

    Cheers,

    Dave
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